Photo courtesy ASMP member Luke Copping
If you would like to contribute to the Strictly Business blog, please send submissions to blog@asmp.org.
The other day, I read a fascinating article in the Financial Times about the Cannes Lions International Advertising Festival which noted a “seismic shift” towards interactive and digital marketing over traditional advertising campaigns. The shift from print to electronic media is old news to photographers – we’ve been talking about that for a couple of years now. What struck me about this article was a quote from Chuck Brymer, chief executive of DDB Worldwide who…
Check your records to see if any licenses are about to expire. Contact those clients to see if they’d like to renew.
This week, on three separate occasions, emails from photographers that I know and love, ended up in my spam bucket. Each person was already in my address book; we’d had many successful email exchanges-there had been no previous spam quarantines. Want to know what happened? In each of those cases the photographer had failed to notice that their business email addresses had more than one email account User name or Reply-to name. If all your…
I always suggest sending a resume, either mailed or online, or both, right after January, and in the middle of August, right before the spring and fall semesters begin. These are both times where a photo program may find themselves needing a good instructor or two on short notice due to someone moving, getting a grant, or a variety of other reasons. No need to call or write to follow-up, if the resume fits and…
[div hVlog style=”text-align: center”][vPIP class=”hVlogTarget” type=”video/x-mov” onclick=”vPIPPlay(this, ‘width=540, height=304, name=DiningDolly’, ”, ”); return false;”] dining-dolly- (1) [/div] Overusing the zoom feature of a video camera is the sign of an amateur. But there are times when you want to make a camera move. If I’m in a location where I can put my hands on a wheel chair, I find it makes a handy device – kind of like a portable poor man’s dolly or…
Twitter has grabbed a lot of attention recently and many of you may have tried it out. Some may just roll their eyes when someone even mentions the word Twitter or some may just be overwhelmed with such a means of communication that requires 140 characters or less. I admit that I was bit hesitant at first but after an investment of time and learning the lingo it has become a great way to exchange…