The other day, I read a fascinating article in the Financial Times about the Cannes Lions International Advertising Festival which noted a “seismic shift” towards interactive and digital marketing over traditional advertising campaigns. The shift from print to electronic media is old news to photographers – we’ve been talking about that for a couple of years now. What struck me about this article was a quote from Chuck Brymer, chief executive of DDB Worldwide who…
Photo courtesy ASMP member Luke Copping