Photo courtesy ASMP member Luke Copping
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Unless you have unlimited amounts of time on your hands, you should automate as many steps of your social media as possible. Like cross-posting all content in multiple social media outlets. Take some time to set up a few steps to automate the process. Here are a few good tools for sharing and automating content through social media outlets : Hootsuite, Ping.fm, Involver, Tweet later, Social too. These are just a few. Make sure to…
Be organized – gather and import all your assets (video, audio, stills, logos and other graphics) into editing system before you start the actual edit. Make transcripts of the interviews. I like exacting paper transcripts with all the “ums” and “you knows” included. That way if I’m looking at the paper transcript I get the “true” picture of what was said. Choose your soundbites from the actual video – not the from the paper transcript. …
On Mac 10.5 and above, you can get a right-click by double-tapping your trackpad with two fingers. Go ahead and try. (If you’re not already using a multi-button mouse, you literally don’t know what you’re missing.) There is all kind of functionality hidden in these “contextual menus”. Clicking nearly any onscreen item pulls up a new menu. Make sure that you have “Tap Trackpad using two fingers…” checked in the Trackpad section of System Preferences.
Make sure you always have blank Change Orders in your kit and use them. A change to a project during the shoot absolutely requires new numbers, but some clients try to get more for nothing by changing the project while on-set. Make sure also that the person signing it has the authority to approve additional fees/expenses!
Most of us heard about getting outside opinions when it comes to our portfolios. What about our creative ideas and notes we keep? Try finding a creative partner to share your ideas. You never know what someone else can bring to the table and perhaps you can help them too.
I love to ask this question of successful photographers: What one marketing thing has contributed the most to your success? I ask it because I know it is what other photographers want to know and expect me to ask, but I also know what the answer will be. Successful photographers always answer something to the effect of “everything” and usually it will settle down to that “everything” being a consistent & cohesive image of the…