Photo courtesy ASMP member Luke Copping
If you would like to contribute to the Strictly Business blog, please send submissions to blog@asmp.org.
Blogs are a great extension to a website. They keep people updated on recent activities and are a great way to bring up some constructive discussion. Another great way to use a blog is to educate and inform. For me it comes down to the topic of the week and what’s on my mind. If I have a great photo shoot or personal project, I may share some images and talk about the challenges involved….
Copyblogger – great tips on writing WSJ.com: The Middle Seat Terminal – Wall Street Journal’s blog on travel Philip Bloom’s blog about video and filmmaking CNet Digital Media News – blog about digital media Guy LeCharles Gonzalez – marketing blog Seth Godin’s blog about marketing Mac Video News – current news in the video world Fresh DV – all about digital video Your Life is a Trip – travel and life
Here’s the thing about blogs: I don’t think you should do one. Don’t do one if it is a chore. Don’t do one if you have nothing of yourself to offer to others. Don’t do one if you wont update it. Don’t do one if it is nothing more than links to others. Don’t do one if you have anger management issues. Don’t do one if you don’t make work regularly for yourself (and others)…
Unless you have unlimited amounts of time on your hands, you should automate as many steps of your social media as possible. Like cross-posting all content in multiple social media outlets. Take some time to set up a few steps to automate the process. Here are a few good tools for sharing and automating content through social media outlets : Hootsuite, Ping.fm, Involver, Tweet later, Social too. These are just a few. Make sure to…
Be organized – gather and import all your assets (video, audio, stills, logos and other graphics) into editing system before you start the actual edit. Make transcripts of the interviews. I like exacting paper transcripts with all the “ums” and “you knows” included. That way if I’m looking at the paper transcript I get the “true” picture of what was said. Choose your soundbites from the actual video – not the from the paper transcript. …
On Mac 10.5 and above, you can get a right-click by double-tapping your trackpad with two fingers. Go ahead and try. (If you’re not already using a multi-button mouse, you literally don’t know what you’re missing.) There is all kind of functionality hidden in these “contextual menus”. Clicking nearly any onscreen item pulls up a new menu. Make sure that you have “Tap Trackpad using two fingers…” checked in the Trackpad section of System Preferences.