ASMP — American Society of Media Photographers

News

Photo courtesy ASMP member Luke Copping

Strictly Business Blog

If you would like to contribute to the Strictly Business blog, please send submissions to blog@asmp.org.

Here’s a question for you: How many clients do you need?

By Strictly Business Blog

No, really – 1,000?  500? 50? 10? If you’re like me, the number’s a lot closer to the right than the left.  In fact, what I really need, what I really want is a core group of repeat clients who I like and respect and who like and respect my work. If you’re dying to be EVERYBODY’s photographer, read no further.  But if you, like me, are looking to build relationships with like-minded people with…

Read More

Good Data Supports Good Choices

By Strictly Business Blog

Your opinion can cost you money.  The colors you choose for your Web site, the words you use, and the images you select all pay a role in the success of your site.  It is important to use good data to help you construct a Web site that attracts and retains your target market. One of the most common methods of creating and tracking data is to install Google Analytics. Use Analytics to follow traffic…

Read More

Web Design Essentials

By Strictly Business Blog

What’s the business objective of my web site? As visual artists we’re primarily drawn to the play of light, shadow, color and contrast as they often serve as the basis of our sheer delight. We’re also easily distracted by bright, shiny, and pretty things. A marketing trap that one can fall into is to simply emulate the web design of a photographer whose photos and web site we admire. Award-winning web sites with lots of…

Read More

No Time to Lose

By Strictly Business Blog

A common complaint I hear from photographers is that they do not have the time to do everything. Welcome to modern life. We all are over-committed… but you can manage it if you do two things: use a schedule and say “no.” The schedule is simply required. Find a calendar tool you like and use it. No excuses. Don’t over-think it– just find an app you like (and if you don’t know which that is,…

Read More

Five Boosts for your Photoshop Workflow

By Strictly Business Blog

Much of my consulting and training work with clients results in a faster, more consistent workflow and more time in my clients’ days. Below is a list of seven things you can do to speed up your image processing and take control of your workflow. 1) Actions: If you perform a step more than twice, automate it. Actions are simple to learn, quick to create and highly efficient. I frequently make job-specific actions to ensure…

Read More

Routines Keep Me More Productive

By Strictly Business Blog

If you are an independent photographer, routine may not be in your vocabulary.  I enjoy my freedom. To me, the word routine conjures up images of restrictive cubicles, repetitive tasks and stressful commutes. But, in order to keep my life on target I employ what I call my mini-routine.  It contains specific action items I do every business day.  Each of these actions only takes 10-20 minutes. My goal is to accomplish these tasks in…

Read More