Photo courtesy ASMP member Luke Copping
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Most of us heard about getting outside opinions when it comes to our portfolios. What about our creative ideas and notes we keep? Try finding a creative partner to share your ideas. You never know what someone else can bring to the table and perhaps you can help them too.
I love to ask this question of successful photographers: What one marketing thing has contributed the most to your success? I ask it because I know it is what other photographers want to know and expect me to ask, but I also know what the answer will be. Successful photographers always answer something to the effect of “everything” and usually it will settle down to that “everything” being a consistent & cohesive image of the…
Marketing has taken on a much broader meaning these days, mostly because of social media. A few years ago, my marketing may have consisted of an ad in a source book, a mailer every other month and an emailer. I’ve pretty much cut back on any print marketing – meaning source book ads and postcard mailings. I still send out an email promo every 4-6 weeks of so to a targeted audience that has “opted…
Anyone who’s ever been on either side of that line knows it’s a lie. It’s never really ME, it’s always really YOU, right? Colleen Wainwright, aka The Communicatrix, has identified one arena where this hackneyed saw actually becomes the truth: marketing communications. A former actress, copywriter and designer, Colleen has worked in pretty much every aspect of communications. She now focuses on helping solo- and duo-preneurs define or refine their communications strategy. For years, we’ve…
Photographers are always are thinking about ways to get that extra edge. Sometimes it’s difficult to seal the deal especially during slower times. Think about the process you go through when a potential client contacts you. What can you do to get that edge and be remembered? How about setting up a face to face meeting with the client? In many cases we don’t get a chance to see the client early during the selection…
To get high email promo delivery rates, you have to consider many variables. You’re probably already aware that without doing your email marketing homework, you’re more susceptible falling back on the all-too-common, mass-blast strategy, nick-named “spray and pray” 😉 Do that, and you’re inadvertently adding to the delivery problem. If enough people persist in doing un-researched mailings, soon entire ad agencies will disappear off the roster names available on valid list providers such as Agency…