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ASMP — American Society of Media Photographers

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Photo courtesy ASMP member Luke Copping

Strictly Business Blog

If you would like to contribute to the Strictly Business blog, please send submissions to blog@asmp.org.

Fake It

By Strictly Business Blog

One of the biggest problems many, many photographers face in their businesses is being and acting confident. Just today I was speaking with a client who said, essentially, that he’d rather have scalding coffee poured in his lap than have to talk about himself. That’s pretty typical. Most photographers (and all creatives) are terribly insecure. And yet we see some who appear totally confident, if not downright proud and even egotistical! How do they do…

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Are You Communicating With Your Key Business Partners?

By Strictly Business Blog

Most photographers spend countless hours developing and implementing marketing programs, direct mail campaigns, e-mail, web communications and social networking all designed to make clients aware of them and their work. But clients are only part of your business. What about other key support people like your banker  or your CPA? What about your insurance agent, internet service provider, camera shop, printer, design firm and delivery service? All of these key partners play an important role…

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What is a Professional?

By Strictly Business Blog

A lot of people with guitars can play guitar. The person who plays at the coffee shop is a professional to some, the person who plays at the wedding is a pro to others, the guy doing tours of local or national clubs is a pro to others, and then you have the rock star. The point being that what a Pro is, is often in the eyes of the client or the audience. The…

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Having Confidence

By Strictly Business Blog

There’s a story I sometimes tell about myself when I speak to student groups. Many years ago at the beginning of my career, my husband walked into the room we then shared as an office to find me under my desk. Surprised and bemused, he asked “What are you doing under there??” I had been attempting to make cold calls to clients, and had gotten cold feet. Rather than face the prospect of talking to…

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Follow the Lawyers

By Strictly Business Blog

One of the biggest lessons I’ve learned in law school has been to look at both sides of every issue and to negotiate solutions–not as antagonists, but as two “sides” with a common goal. If lawyers can do this successfully, leaving the venom and aggression out of it, photographers and clients can.

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Think Different

By Strictly Business Blog

Think of video as more than documentary or an interview; think about how you can use video to create physical and emotional space, architecture, think of ways to immerse people, control their experience. Begin to use video in more ways than just a moving version of your still imagery. Get one step ahead of the game in video instead of playing catch-up for the next ten years.

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