Photo courtesy ASMP member Luke Copping
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Always have a dream. Believe in it. Believe in your ability to make it happen. Keep your passions alive. For me, my strong interest in cultural stories will always keep me exploring. I need that and it gives my life perspective. Set goals – even little goals are good and then reward yourself. They will all lead up to you making your dream come true. Make decisions or they will be made for you. Do…
Most businesses think about business plans and marketing plans but it’s important to develop a technology plan, too. Think about what new technologies (and skills) you need to invest in over the next year or two. Include their costs in your CODB analysis and make sure you’re clear on how they’re going to help you increase your value so you can recoup the costs!
For me, the search engines (primarily Google) bring me about 60-percent of my new clients each year. I work hard to keep my site high in the rankings. You should optimize your site for the keyword phrase that you think clients needing your type of photography will enter into the search engine. But what if you have a Flash site? That probably means you have minimal control over your page’s text content, or body copy,…
If you don’t have a website yet and need one, or want to get a portfolio or body of work onto the web quickly, you might consider using a template kind of web hosting service. These providers generally offer some kind of predesigned model that you can plug your work into quickly that will give an attractive, well organized presentation to showcase your work. There are a number of such hosting services out there, one…
This is one of those difficult decisions when designing a new website. You want your work to look it’s best and be presented in an impressive manner, but you also want your work to be found through search engines. Wouldn’t it be nice to have both? Unfortunately in many cases a compromise may be required. Many different techniques are used for top search engine rankings but it often involves tactics that may take away from…
This is one of those difficult decisions when designing a new website. You want your work to look it’s best and be presented in an impressive manner, but you also want your work to be found through search engines. Wouldn’t it be nice to have both? Unfortunately in many cases a compromise may be required. Many different techniques are used for top search engine rankings but it often involves tactics that may take away from…