ASMP — American Society of Media Photographers

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Photo courtesy ASMP member Luke Copping

Strictly Business Blog

If you would like to contribute to the Strictly Business blog, please send submissions to blog@asmp.org.

To Tweet or Not to Tweet

By Strictly Business Blog

Okay I admit it – I started tweeting or is it twittering?  But why?  That’s exactly the point – ask yourself why.  If your answer is because everyone says I have to or everyone is doing it – then maybe you shouldn’t. I’ve stated many times that I am a means to an end type person.  So, when twitter became all the rage – I asked myself – should I twitter and why?  Before I…

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Five Technology Trends You Should Be Watching

By Strictly Business Blog

You can view them as threats or as opportunities, but these five trends will have an impact on you, as a professional photographer, in the not-too-distant future. Multimedia: Perhaps the most familiar of the five trends, multimedia uses of photography are just starting to gain traction outside journalistic circles. While using photography in multimedia is nothing new, the Internet has provided a platform for photographers to use their photos in new and different ways. The…

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Good Work From Your Trade Orgs

By Strictly Business Blog

In 2007, two professional photography trade associations, The American Society of Media Photographers (ASMP) and The Stock Artists Alliance (SAA), applied for and received matching fund awards from the Library of Congress as part of the Library’s National Digital Information Infrastructure and Preservation Program (NDIIPP). Now that is a mouth full of an acronym, but this is a very cool thing. Two of our pro orgs took the initiative and acquired funding to do mind…

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Selling Solutions

By Strictly Business Blog

Whenever I buy something I try to pay attention to how I respond to different sales approaches and use that to improve my own client interactions. We recently put a home renovation project out to bid and I think we’re learning more about sales from this process than just about anything else we’ve ever done! The first contractor walked through our house and yard, clucking and sighing at every step. He furrowed his brow, grimaced…

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A Common Website Mistake

By Strictly Business Blog

Speaking of Search Engine Optimization (SEO): The content of a website’s <title> tag is what is displayed in the top-most bar of a browser window when someone is looking at your site.  The tag is given significant weight by search engines in their effort to figure out exactly what a site is about.  As I speak to photographers around the country about search engine optimization, or SEO, I notice quite a lot of studio names…

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Know Your CODB

By Strictly Business Blog

Knowing what it costs you just to wake up every morning is critical information for all business owners to have.  Right now, with a country in the throes of an economic downturn and an industry undergoing disruptive change,  it’s even more crucial for photographers to do this exercise. The National Press Photographers Association offers an excellent Cost of Doing Business calculator as part of their Business Practices Module within the Professional Development section of their…

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