ASMP — American Society of Media Photographers

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Photo courtesy ASMP member Luke Copping

Strictly Business Blog

If you would like to contribute to the Strictly Business blog, please send submissions to blog@asmp.org.

Breaking the Rules

By Strictly Business Blog

For quite some time now, I’ve been hearing a lot of buzz in the advertising world about how the days of using traditional print or television advertising to grab market share are fading.  People are too busy and have so much more control over what they’re willing to pay attention to that “interruption marketing” doesn’t really cut it any more. It’s gotten me thinking that the same philosophy applies to our clients as well. Not…

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This Week We Focus on Creativity

By Strictly Business Blog

Stop me if you have heard this before. When I write  about photographing I sometimes feel that I’m repeating the same thing over in slightly different ways. But then maybe there’s only one thing to say. And it’s something along the lines of, “Everything is everything.” So after writing my last post (Taking Pictures for No Reason At All) I began thinking that the pictures that drew me into photographing—other people’s, not mine—were mostly freestanding…

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The Future of Advertising

By Strictly Business Blog

The other day, I read a fascinating article in the Financial Times about the Cannes Lions International Advertising Festival which noted a “seismic shift” towards interactive and digital marketing over traditional advertising campaigns. The shift from print to electronic media is old news to photographers – we’ve been talking about that for a couple of years now.   What struck me about this article was a quote from Chuck Brymer, chief executive of DDB Worldwide who…

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Email Troubles You May Not Be Aware Of …

By Strictly Business Blog

This week, on three separate occasions, emails from photographers that I know and love, ended up in my spam bucket. Each person was already in my address book; we’d had many successful email exchanges-there had been no previous spam quarantines. Want to know what happened? In each of those cases the photographer had failed to notice that their business email addresses had more than one email account User name or Reply-to name. If all your…

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Looking for a Little Work as a Photo Instructor?

By Strictly Business Blog

I always suggest sending a resume, either mailed or online, or both, right after January, and in the middle of August, right before the spring and fall semesters begin. These are both times where a photo program may find themselves needing a good instructor or two on short notice due to someone moving, getting a grant, or a variety of other reasons. No need to call or write to follow-up, if the resume fits and…

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