Photo courtesy ASMP member Luke Copping
Strictly Business Blog
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I spent an afternoon two weeks ago meeting with the owners of one of the largest studio and equipment rental houses in New York. Halfway through the afternoon they showed me a presentation that they give to new clients, the presentation and the accompanying conversation were eye opening. It turns out that studio rentals to photographers creating traditional photographs is now only 20 percent of their business, and something that they support and hold onto…
I forgot to add this to Judy’s post yesterday. Gail Mooney and Paula Lerner are presenting a seminar on Multimedia and Video in Seattle this Saturday. Go here for the details. More of these presentations will be traveling in the Fall, so check in with ASMP to see when and where.
Today we feature Blake Discher’s video on “Negotiating Basics.” (10 min) ASMP is offering Blake’s full two lecture on Negotiating at chapters around the country. The in-person show includes small group role playing that puts these basics into practice. I know most of us hate role playing, but it really does improve your ability to negotiate effectively with clients.
A sometimes overlooked, but very important factor in any negotiation is making sure the person to whom you are speaking is in fact the decision maker. If he isn’t you ideally need to get that decision maker involved in the negotiation. One method I use to tactfully determine if the person I’m talking with is the decision maker is to ask him, “Is there anyone else I should email samples of my work to?” Or,…