Photo courtesy ASMP member Luke Copping
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Knowing what it costs you just to wake up every morning is critical information for all business owners to have. Right now, with a country in the throes of an economic downturn and an industry undergoing disruptive change, it’s even more crucial for photographers to do this exercise. The National Press Photographers Association offers an excellent Cost of Doing Business calculator as part of their Business Practices Module within the Professional Development section of their…
Photographers exhibiting in contemporary galleries sign their prints on the back of the print, also called the reverse, or verso, and not on the front of the print. (more on that in another post) Sign in the upper left hand or lower right hand corner of the print, inside the print area (remember on the back of the print), and not on the border. You should include the following: Title of the piece Year that…
One good thing about the bad economy is that there are bargains when it comes to airfares. Even without a lot of notice, one can find a good priced ticket to most destinations. However, that bargain can quickly add up to a lot of money when paying for check on baggage. Many photographers need to travel with 2-4 bags of equipment with each bag costing more on a steep sliding scale. However, many times it…
ACCOUNTING TIP – pre-filled W-9 Form When working with a new client, after the job is complete and delivered the next step will be to send an invoice to get paid. David Oster, my accountant recommends having an IRS Form W-9 filled out and ready to send to new clients with your invoices. The W-9 will be requested by the accountant in the payable department so they will have the basic IRS required information, including…
“There are no small decisions in moviemaking.” Change moviemaking to photography and that Sidney Lumet quote can teach us a lot about our photography and the business of. Jack Hollingsworth, an Austin based Photographer and Content Creation Partner, and a student of social media and marketing, spoke recently at the Picture Archive Council of America conference on Social Networking as the newest place to do business. “Tools in the hand of a craftsperson make art,…
We end the week with two marketing posts, so don’t miss Richard Kelly’s post on social media sites below … both of these messages have ASMP benefits with deadlines, so we didn’t want to wait to share them with you. There is not one way or one approach for marketing your business. A successful business strategy requires that you define your message and then get that message out in a variety of venues – your…