ASMP — American Society of Media Photographers

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Photo courtesy ASMP member Luke Copping

Strictly Business Blog

If you would like to contribute to the Strictly Business blog, please send submissions to blog@asmp.org.

5 Recession-Proof Sales Strategies

By Strictly Business Blog

1) Ask for Referrals – Let your clients know you’re looking to grow your business or take it to the next level.  Even if they don’t have names for you immediately, planting the seed will pay off in the long run.  If they do give you names, there’s no better way to break the ice with a new prospect than having a common friend.  See Blake Discher’s recent post for more referral ideas. 2) Know…

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You Need to be a Salesperson First

By Strictly Business Blog

Even in these stressful economic times, your business will be more successful if you are willing to recognize one fact:  you need to be a salesperson first, and a photographer second.  Many photographers take great photographs, but far fewer excel at sales.  When I speak to audiences about negotiating, I’m always quick to point out that sales skills are what help you to demonstrate to the client why they should hire you instead of your…

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What Is Your Leverage?

By Strictly Business Blog

We can be cheap, we can be talented and we can offer something unique. These are just a few examples from a long list of features and abilities we can offer to our clients. Ask yourself, how do you wish to sell your services and how will you be portrayed? What makes you and your photography stand out from the rest? Think about the long and short term consequences of how you get leverage. Find…

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Photographers File Class Action Against Google

By Strictly Business Blog

Philadelphia, PA…The American Society of Media Photographers (ASMP), joined by the Graphic Artists Guild, the Picture Archive Council of America, the North American Nature Photography Association, Professional Photographers of America, photographers Leif Skoogfors, Al Satterwhite, Morton Beebe, Ed Kashi and illustrators John Schmelzer and Simms Taback, has filed a class action copyright infringement suit against Google, Inc. in the U.S. District for the Southern District of New York. The suit, which was filed by Mishcon…

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An Old Salesman’s Secret

By Strictly Business Blog

Early in my career I worked at a furniture store to earn extra money. One day an older salesman came in to buy a chair. We began talking and before long I sensed that he had taken a liking to me. Naturally we talked sales. He asked me if I wanted to know the secret to his sales success. Of course, I answered. It’s quite simple, he explained. The secret to success is all in…

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The Salesperson Called You

By Strictly Business Blog

I hate sales.  I hate cold calling.  I hate closing.  I hate the artificiality of it and I hate how it makes me feel.  For years, I’ve arranged my life so I didn’t have to engage in sales.  In 1992, we hired our first in-house salesperson.  Since then, we’ve had two other people in that position.  By the time our last salesperson left, we’d built a large enough client base and enough name recognition to…

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