ASMP — American Society of Media Photographers

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Photo courtesy ASMP member Luke Copping

Strictly Business Blog

If you would like to contribute to the blog, please send submissions to communications@asmp.org.

Everything You Do Is Marketing

By Strictly Business Blog

Continuing our week focused on marketing ideas for your business, Leslie Burns-Dell’Acqua shares her insights on tools beyond your website, portfolio and mailers. Enjoy this video (17 min) and share with us what you are doing to get noticed. (Editor’s note: This video has been withdrawn.)

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“Marketing Management is now Tribal Leadership” Seth Godin

By Strictly Business Blog

If you haven’t yet read TRIBES  – We need you to lead us by Seth Godin, today is the day to do just that, at 160 pages it is easily a weekend read. The basic tribe concept is that groups of people form  tribes around a person or an idea or a product to create change. For  a photographer this can lead to many opportunities, , but the one that stands out for me is…

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A Walk in Your Client’s Shoes

By Strictly Business Blog

One of the things that always amazes me about our business is the tremendous risk that buyers of photography services take on an almost daily basis. Think about it – you’ve got a box that you have to fill.  It might be a box on a screen or on a printed page but it’s an empty box and you’ve got to find someone to produce the perfect image to fill that box on time and…

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The Only Way Out is to Shoot Our Way Out

By Strictly Business Blog

“It’s the economy stupid” was from the Clinton campaign (Bill’s not Hillary’s) and it is as true today as it was back then. On Monday, I attended the ASMP Chicago/Midwest Soup Kitchen & Town Hall Meeting “On Surviving This Economy (because failure is not an option!)” when Chicago based advertising photographer, Jim Krantz, offered the great advice, to “shoot your way out of this.” He wasn’t referring to the wild, wild west but to the…

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