ASMP — American Society of Media Photographers

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Photo courtesy ASMP member Luke Copping

Strictly Business Blog

If you would like to contribute to the blog, please send submissions to communications@asmp.org.

Flash Site? Use Off-Page Optimization

By Strictly Business Blog

For me, the search engines (primarily Google) bring me about 60-percent of my new clients each year.  I work hard to keep my site high in the rankings. You should optimize your site for the keyword phrase that you think clients needing your type of photography will enter into the search engine.  But what if you have a Flash site?  That probably means you have minimal control over your page’s text content, or body copy,…

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Website Solutions You Can Plug Into Quickly

By Strictly Business Blog

If you don’t have a website yet and need one, or want to get a portfolio or body of work onto the web quickly, you might consider using a template kind of web hosting service. These providers generally offer some kind of predesigned model that you can plug your work into quickly that will give an attractive, well organized presentation to showcase your work. There are a number of such hosting services out there, one…

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Optimization Vs. Presentation

By Strictly Business Blog

This is one of those difficult decisions when designing a new website. You want your work to look it’s best and be presented in an impressive manner, but you also want your work to be found through search engines. Wouldn’t it be nice to have both? Unfortunately in many cases a compromise may be required. Many different techniques are used for top search engine rankings but it often involves tactics that may take away from…

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Optimization Vs. Presentation

By Strictly Business Blog

This is one of those difficult decisions when designing a new website. You want your work to look it’s best and be presented in an impressive manner, but you also want your work to be found through search engines. Wouldn’t it be nice to have both? Unfortunately in many cases a compromise may be required. Many different techniques are used for top search engine rankings but it often involves tactics that may take away from…

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Does Your Website Wow?

By Strictly Business Blog

Your website is your most important marketing tool. Are you investing in it (both in money and thought) to make it the best it can possibly be? Too often photographers try to cut corners and save money on their sites, but if you have to limit your budget, this is not the place to trim. While simple and clean websites are preferred by buyers of all stripes (stock or assignment) that kind of design sensibility…

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The Best Starting Point for Your Website

By Strictly Business Blog

I decided to do my first website partly because my studio manager at the time was getting a bit bored, and I thought doing it might engage him. So I said, “Let’s do a website.” He said, “Great! …What’s a website?” And I said, “I don’t know.” Back then no one really knew. There was no way everyone did it, because pretty much no one had done it. So we had to think about what we wanted…

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