We now begin sharing our series of videos based on the Strictly Business 2 lectures. In this first video (9 min, 57 sec), Richard Kelly shares his personal experience on small business basics.

When we hear the word “portfolio” most of us immediately think of our “book” or the body of images that we use to market ourselves as photographers. But the portfolio I’m talking about is the collection of skills and services that you market to your clients. Most of us don’t like to think about this but skills have a life cycle of usefulness and to retain value, we must constantly renew and update the skills…

This final segment of our “SB2 Interviews Videos” focuses on marketing. Take a look and pull some ideas for your business. (13 min, 6 sec)

Like many photographers, I started my professional career by charging a “day rate” for my services. Rather than considering the scope of a project or the use of the images, I simply set a “day rate” or “half day rate” and applied those numbers to each request. I realized quickly this wasn’t working. One day I would be run ragged with a client piling on the number of images they wanted me to generate and…

As an editorial photographer living in Pittsburgh I am not really in the center of the magazine publishing world, but by subscribing and reading Meg Weaver’s weekly newsletter, Wooden Horse Publishing, I feel connected to the who, what, when and where of the publishing world. Like any resource, especially online, I only consider it one source. It is always a good idea to confirm business news and gossip. It seems every week, I learn of…

Good negotiating skills are critical to the success of any independent photographer, yet this talent is frequently not what comes naturally to us. Listen to some tips and insights on this difficult issue. (12 min, 9 sec)