It is summer 2009 and while some of us are packing the car for vacations to the sea shore or the mountains, many of us are choosing to “staycation”, or rather staying close to home or taking day trips to area attractions. Today’s economy is forcing us to re-evaluate, not just the family summer vacation but our business priorities as well. Seth Godin the master marketer and author of the book Tribes, recalls that often…
Photo courtesy ASMP member Luke Copping