ASMP — American Society of Media Photographers

News

Photo courtesy ASMP member Luke Copping

Using the Right Tool For the Job

By Strictly Business Blog

We are visual communicators.  We should choose the right “tool” for what it is we are trying to communicate. With the new hybrid cameras from Canon and Nikon on the market, still photographers tend to gravitate to them because they are seemingly fit into their comfort level.  Essentially, still cameras that shoot video. Indie filmmakers love these hybrids because they don’t like the traditional “look” of video and want limited depth of field.  So they…

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This Week Gail Mooney Shares Her Insights on Expanding Into Video

By Strictly Business Blog

Video is a medium ideal for collaboration. There’s a lot of talk these days about partnerships and collaboration. Basically building teams to better serve your client and your business.  Video production has historically been a collaborative effort because of the many facets of the craft – pre-production, shooting, sound, post production (editing) output etc. With that said, at the same time, technology has made it possible and affordable to create motion projects working individually. But…

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You Can’t Do It All

By Strictly Business Blog

Have you ever noticed how photographers try to do everything themselves? I think more so than any other creative profession, photographers still, today, insist on doing everything they possibly can on their own. Sure, you’ll hire an assistant here and there or maybe get a studio manager if things get really good, but overall, it’s just you doing the books, running errands, booking meetings, reviewing contracts, writing up estimates, banking, negotiating leases on your studios,…

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This DAM Stuff Is Important

By Strictly Business Blog

Managing your digital images can be a daunting task. Imagine a world where you can retrieve a specific image for a client in seconds or pull up everything you photographed on a specific theme instantly. You will not only save time, but you will improve the quality of your customer service, your marketing materials or your next project proposal.  Peter Krogh takes you step-by-step through the process of digital asset management in the latest edition…

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Content is King

By Strictly Business Blog

In the world of search engine optimization, or SEO, content is king.  What we’re talking about is human readable HTML text on your home page. One of the major search engines has stopped considering the “Keyword” META tag because of keyword spamming by website owners in an attempt to manipulate their search rankings.  For example, a photographer might have repeated the word “photographer” or “photography” many times in the tag in their effort to rank…

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Nothing To Fear But Fear Itself…

By Strictly Business Blog

At a recent seminar for the ASMP Ohio Valley chapter, an attendee asked me “What’s the biggest challenge facing photographers today?” A zillion possible answers flit through my head and then I had it: Fear. There’s no question – our industry is facing challenges on all levels. Technological, Economic, Political, Cultural – there’s practically no front on which the status quo isn’t changing in some major way. But change isn’t the real problem – it’s…

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