ASMP — American Society of Media Photographers

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Photo courtesy ASMP member Luke Copping

You Can’t Do It All

By Strictly Business Blog

Have you ever noticed how photographers try to do everything themselves? I think more so than any other creative profession, photographers still, today, insist on doing everything they possibly can on their own. Sure, you’ll hire an assistant here and there or maybe get a studio manager if things get really good, but overall, it’s just you doing the books, running errands, booking meetings, reviewing contracts, writing up estimates, banking, negotiating leases on your studios,…

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This DAM Stuff Is Important

By Strictly Business Blog

Managing your digital images can be a daunting task. Imagine a world where you can retrieve a specific image for a client in seconds or pull up everything you photographed on a specific theme instantly. You will not only save time, but you will improve the quality of your customer service, your marketing materials or your next project proposal.  Peter Krogh takes you step-by-step through the process of digital asset management in the latest edition…

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Content is King

By Strictly Business Blog

In the world of search engine optimization, or SEO, content is king.  What we’re talking about is human readable HTML text on your home page. One of the major search engines has stopped considering the “Keyword” META tag because of keyword spamming by website owners in an attempt to manipulate their search rankings.  For example, a photographer might have repeated the word “photographer” or “photography” many times in the tag in their effort to rank…

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Nothing To Fear But Fear Itself…

By Strictly Business Blog

At a recent seminar for the ASMP Ohio Valley chapter, an attendee asked me “What’s the biggest challenge facing photographers today?” A zillion possible answers flit through my head and then I had it: Fear. There’s no question – our industry is facing challenges on all levels. Technological, Economic, Political, Cultural – there’s practically no front on which the status quo isn’t changing in some major way. But change isn’t the real problem – it’s…

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Signing Your Prints on the Reverse, Part 2 of 3

By Strictly Business Blog

As noted in my last post, photographs exhibited in higher end contemporary galleries are signed on the back, or reverse of the print. In addition to contemporary practices, there are two other reasons that you should consider when deciding whether to sign the back of your print as opposed to the front, these are; market and concept. This post will briefly discuss concept. When you create a photograph to hang in a contemporary space you…

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To Tweet or Not to Tweet

By Strictly Business Blog

Okay I admit it – I started tweeting or is it twittering?  But why?  That’s exactly the point – ask yourself why.  If your answer is because everyone says I have to or everyone is doing it – then maybe you shouldn’t. I’ve stated many times that I am a means to an end type person.  So, when twitter became all the rage – I asked myself – should I twitter and why?  Before I…

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