ASMP — American Society of Media Photographers

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Photo courtesy ASMP member Luke Copping

The Lean Forward Moment: Create Compelling Stories for Film, TV and the Web

By Strictly Business Blog

If you’ve been following Gail Mooney’s multimedia and video posts and are beginning to experiment with video, you’ve found that video and multimedia require different approaches than still photography. The pacing of cuts, pans or zooms through the frame, or edits in a timeline are foreign concepts to photographers. In The Lean Forward Moment, Norman Hollyn illuminates the thought processes that will drive your editorial decisions and provides a fascinating insight into the minds of…

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Book Review Week

By Strictly Business Blog

I love reading biographies and these three very different stories are some of my favorites. Limelight is a memoir by Helen Gee and traces her history opening this country’s first photography gallery. If you love photography and photographers, you will enjoy this immensely. It is a charming tale of Greenwich Village and the coming of age of photography as an art form. Walker Evans a biography by James R. Mellow. Much has been written about…

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Creativity

By Strictly Business Blog

Learn to trust yourself, trust your talent, trust what your heart tells you to make and do, have faith in the future and things that you cannot see or yet imagine. Learn to believe again in the possibilities of the unknown.

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Ideas Worth Spreading

By Strictly Business Blog

I first learned about the TED conferences several years ago from John Giammatteo, a Connecticut-based photographer who served with me on the ASMP National Board.  These annual conferences “bring together the world’s most fascinating thinkers and doers…to give the talk of their lives in 18 minutes.” Ever since, I’ve tried to watch as many of the TED conference programs as I can and every year I’ve been awestruck by the mix of people, topics and…

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5 Things You Can Do to Jump-start Your Creativity

By Strictly Business Blog

1) Shoot film. Because you won’t get the instant feedback of digital, you’ll have to use bits of your brain that have probably been dormant for a while. 2) Go look at other art. Museums, galleries, wherever you can find art. Think about the process of these other artists and compare it with your own. 3) Meditate. Quieting your mind will help open it up to fresh ideas. Do this regularly for best effect. 4)…

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Breaking the Rules

By Strictly Business Blog

For quite some time now, I’ve been hearing a lot of buzz in the advertising world about how the days of using traditional print or television advertising to grab market share are fading.  People are too busy and have so much more control over what they’re willing to pay attention to that “interruption marketing” doesn’t really cut it any more. It’s gotten me thinking that the same philosophy applies to our clients as well. Not…

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