Skip to main content

ASMP — American Society of Media Photographers

News

Photo courtesy ASMP member Luke Copping

Branding & Marketing in the Attention Age

By Strictly Business BlogNo Comments

Branding and marketing have never been easy, but until recently, they were fairly straightforward. Given a decent product and investment of resources, any business could establish a brand–i.e., a way it wanted to appear to the marketplace–and a corresponding marketing plan to spread word of it. What’s more, the greater one’s resources, the better one’s chance of getting seen, heard, and hired by the right gatekeepers. More (dollars, time, and/or connections) really did buy you…

Read More

5 Things You Can Do Tomorrow

By Strictly Business BlogNo Comments

The third and final panel discussion at the ASMP Symposium, concluded with a question tweeted by Livestream attendee, Gale Zucker, who asked the panelists to suggest 3 steps photographers could “take tomorrow to succeed, grow or sustain their business.”  You’ll find their complete answers in the recording from the livestreamed event. “Have a strategy for intellectual property.  My strategy for you would be to come together and to start by calling for help from the…

Read More

Cross-Pollination is Good for People, Too

By Strictly Business BlogNo Comments

It’s a huge gift, being a civilian (i.e., a non-photographer) with access to the amazing resource that is ASMP. Because while I can and do talk shop with my fellow writers, when I hear colleagues in an adjacent industry doing it, the ideas–and a-ha! moments–come rushing at me. Solutions seem more obvious for being set against a backdrop of photography (you’ll pardon the pun) than they sometimes do when in a more familiar landscape (argh!…

Read More

Marketing to Marketers

By Strictly Business BlogNo Comments

The following quotes come from the first 15 minutes of the panel discussion Current Distribution Models that Offer Compensation to Creators. Are these the answers? from the ASMP Symposium.  The implications apply equally to our own businesses and those of our clients. “The way that we deliver information to our readers is varied…digitally, online on the web, and in print. …A big challenge is understanding what message the client wants to get across and where…

Read More

Photographers as Visual Assets Experts

By Strictly Business BlogNo Comments

I attended the ASMP Symposium on Sustainable Business Models at The Times Center – a wonderful conversation within the commercial photo industry on how to deal with the rapidly changing market conditions and maintain a sustainable commercial photography business. Speakers ranged from experienced photographers like Andy Batt and Gail Mooney to art directors, vendors, publishers, and outspoken bloggers like Rob Haggart. For this blog post I want to touch on one specific aspect which I’ve…

Read More

Don’t Just Say “No”

By Strictly Business BlogNo Comments

I had the honor to be part of a panel discussion at the ASMP Symposium in New York City. One thing that I came away with is that nobody really has any concrete answers as to how to sustain the business of photography.  But it’s not just photographers who feel this way about their business future – it’s just about everybody in all types of businesses. The fact is, technology has had an impact on…

Read More

Connect with ASMP on Social Media

 

Send your news and comments to feedback@asmp.org — we want to hear from you!