Some of us were born with it. If you aren’t one of the lucky ones, practice – especially before you cold call prospective clients. Sounding comfortable will help the conversation flow. Practice by making idle conversation with the server at a restaurant. Talk to the checkout person at the grocery. And, when you are ready to make those calls, start the day with a call to a friend to warm up. Get more comfortable so…
Photo courtesy ASMP member Luke Copping