Photo courtesy ASMP member Luke Copping
At the start of a new year, many photographers focus on building their revenue by focusing on finding new clients for their services. Those prospective clients, like all of us, solve their daily challenges by selecting people and services that add the most value to their lives. Most photographers define “providing value” based on the cost, quality and type of photographic services they provide. As we have all found, however, photographic services are often viewed…
My client base can be loosely put into two categories: those that help pay the bills and those that push my boundaries, bolster my brand AND help pay the bills. I think this is an important distinction when considering how to find new clients. What do you REALLY want to shoot? Once you answer this question it will be easier to look for new ways to bring in jobs that matter. Think beyond a 4×6…
As I was finishing breakfast at a diner in Miami yesterday morning, a stunning visual caught my eye. The flat screen TV across the room was showing a commercial I’d never seen before and it looked like my studio’s still work come to life in motion. “Oh my God” I said to my partner, Mike, when he returned from paying the bill “You have got to see this ad.” When we were back at our…
The best place to find new clients is through old clients. Pick up the phone and say hello. You have clients out there ripe with new opportunities. If you don’t know that, it’s because you haven’t followed up in a while. Never assume anything. Maybe your client was a one-time assignment, maybe business was slow or perhaps you lost your main contact at the company. Whatever the case, the relationships are warmer where you’ve done…
Contact: Eugene H. Mopsik, Executive Director American Society of Media Photographers (ASMP) Phone: 215 451 2767 Email: mopsik@asmp.org Philadelphia, PA… Eugene Mopsik, Executive Director of the American Society of Media Photographers (ASMP) delivered an important paper on Photographers & Collective Licensing as a speaker at the Kernochan Center at Columbia Law School Symposium “Collective Management of Copyright: Solution or Sacrifice?” on January 28, 2011. The title of his presentation was The Practical Difficulties of Creating…
I’m looking out at the harbor and the mountains in Santa Barbara, California. It’s still pitch black even though it’s 6 AM and I can see millions of stars in the clear dark sky. My body is still on East Coast time, so I’m up early and there are a thousand memories going through my head. Santa Barbara is where I got my beginnings as a photographer more than 30 years ago. When I left…
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