ASMP — American Society of Media Photographers

News

Photo courtesy ASMP member Luke Copping

The Business of Facebook

By Strictly Business Blog

Facebook has grown to be one of my most important business resources.  Once you move beyond Farmville, horoscopes and what your long lost high school friend had for lunch, there can be a wealth of information and the ability to reach out to and build relationships with current and prospective clients. If you are like me, many of your facebook friends are likely other professional photographers. A good number of these photographers will post links…

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Can You Spin the Social Media Plate?

By Strictly Business Blog

What social media marketing has in common with plate spinning. If you’re wondering if you should add social media to your marketing mix, there’s a simple test. How many plates are you successfully spinning right now? Think of each of your marketing initiatives as a plate…. a plate you have to keep spinning–like the old vaudeville plate-spinning jugglers. Keeping your website updated with fresh content is one plate. Keeping in touch with your existing clients…

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Selling Your Price

By Strictly Business Blog

As photographers we are confident skilled visual communicators. When it comes to pricing our work we may lack, in equal measure, the skill necessary to articulate our pricing structure in a clear and concise manner. Talking about price can be uncomfortable for us. However, when we are confident in how we determine our fees it translates to assurance for our clients that they are receiving appropriate value for the price. You will have confidence in…

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The Power of Paperwork

By Strictly Business Blog

Anyone will tell you that you’ve got to have your paperwork buttoned down tight.  ASMP even provides handy templates for estimates, assignment confirmations, delivery memos, change orders and invoices at www.ASMP.org/forms and you’ll find a comprehensive set of ASMP recommended terms & conditions you can modify to fit your needs at www.ASMP.org/t&c.  Yup, good paperwork will Cover Your Assets but there’s one big catch: At the point where you’re relying on paperwork, you’re either suing…

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ASMP’s Jim Cavanaugh Speaks on Copyright Registration Improvements

By Strictly Business Blog

James Cavanaugh, First Vice President of the Board of Directors of the American Society of Media Photographers (ASMP), spoke recently about the importance of copyright registration for photographers and the obstacles faced with the current registration system. He also recommended system improvements at the Public Knowledge event, “Toward a Copyright Office for the 21st Century,” held on March 7, 2011 in Washington D.C. His remarks were part of a panel discussion on Modernizing the Copyright…

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Last Stop for Strictly Business 3 in Chicago April 1-3

By Strictly Business Blog

There is still time to register and make your travel plans to Chicago! NOTICE: The Chicago hotel has extended our discounted room rate until March 14. This conference is making a mark on it’s attendees. Do not miss the chance to join the SB3 community. Thanks to Ed McDonald and his social media team, Luke Cropping, Clark Dever and Thomas Werner, we have an SB3 Facebook page. Check it out and see what attendees are…

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