ASMP — American Society of Media Photographers

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Photo courtesy ASMP member Luke Copping

Revive, Revisit and Rock On

By Strictly Business Blog

The end of the year always comes around more quickly than expected.  I hear holiday music and think to myself, “WAIT!  There are so many things I had planned.  So many things I didn’t get to”.  Whether or not you share this feeling, November and December are great months to sit down, look over your successes and failures, and set up a plan for the coming 365 days.  One thing I will do this holiday…

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Breaking Through The Digital Clutter

By Strictly Business Blog

E-mail is a beautiful thing, it is quick, free, lists are easily updated, and you can automate your promotion process so that mailings go out on a regular basis. The downside of email is “delete”. No one ever has to open your note or look at your imagery before is has been thrown away. Another disadvantage of email is the shear volume of e-mail received on any given day. The number of emails in an…

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Getting Personal

By Strictly Business Blog

This past January, the Wall Street Journal Online published an article titled “Firms Hold Onto Snail Mail Marketing” about companies whose sales went down when they switched to purely electronic communications. When I read the article, I was struck immediately by the following observation: The idea is to send something that’s more appealing than “junk” mail and potentially more noticeable than an email message, says Eric Anderson, a professor of marketing at Northwestern University’s Kellogg…

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Staying Grounded

By Strictly Business Blog

I usually wouldn’t highlight one service provider versus another in a publicly disseminated blog post, but a recent request to write about tactics for using “snail mail” in a digital era perked my interest in a topic that could easily be adapted to “tips and tricks of the trade.”  My snail mail secret…Fedex Ground.  What I’ll share could be easily adaptable to any number of shipping services.  My aim isn’t to endorse one company over…

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Does Anyone Still Use Snail Mail?

By Strictly Business Blog

Getting an email thank you is nice, but when I get a hand written thank you via snail mail (SM), it simply means more.   I certainly give it more weight, because fewer people give the added effort, so it stands out as special.  I suggest sending a thank you to clients when there is a purpose to thank them. Now, on to the main question.  Does it matter to our clients/potential clients if you send…

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