ASMP — American Society of Media Photographers

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Photo courtesy ASMP member Luke Copping

Content is King

By Strictly Business Blog

In the world of search engine optimization, or SEO, content is king.  What we’re talking about is human readable HTML text on your home page. One of the major search engines has stopped considering the “Keyword” META tag because of keyword spamming by website owners in an attempt to manipulate their search rankings.  For example, a photographer might have repeated the word “photographer” or “photography” many times in the tag in their effort to rank…

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Nothing To Fear But Fear Itself…

By Strictly Business Blog

At a recent seminar for the ASMP Ohio Valley chapter, an attendee asked me “What’s the biggest challenge facing photographers today?” A zillion possible answers flit through my head and then I had it: Fear. There’s no question – our industry is facing challenges on all levels. Technological, Economic, Political, Cultural – there’s practically no front on which the status quo isn’t changing in some major way. But change isn’t the real problem – it’s…

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Signing Your Prints on the Reverse, Part 2 of 3

By Strictly Business Blog

As noted in my last post, photographs exhibited in higher end contemporary galleries are signed on the back, or reverse of the print. In addition to contemporary practices, there are two other reasons that you should consider when deciding whether to sign the back of your print as opposed to the front, these are; market and concept. This post will briefly discuss concept. When you create a photograph to hang in a contemporary space you…

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To Tweet or Not to Tweet

By Strictly Business Blog

Okay I admit it – I started tweeting or is it twittering?  But why?  That’s exactly the point – ask yourself why.  If your answer is because everyone says I have to or everyone is doing it – then maybe you shouldn’t. I’ve stated many times that I am a means to an end type person.  So, when twitter became all the rage – I asked myself – should I twitter and why?  Before I…

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Five Technology Trends You Should Be Watching

By Strictly Business Blog

You can view them as threats or as opportunities, but these five trends will have an impact on you, as a professional photographer, in the not-too-distant future. Multimedia: Perhaps the most familiar of the five trends, multimedia uses of photography are just starting to gain traction outside journalistic circles. While using photography in multimedia is nothing new, the Internet has provided a platform for photographers to use their photos in new and different ways. The…

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Good Work From Your Trade Orgs

By Strictly Business Blog

In 2007, two professional photography trade associations, The American Society of Media Photographers (ASMP) and The Stock Artists Alliance (SAA), applied for and received matching fund awards from the Library of Congress as part of the Library’s National Digital Information Infrastructure and Preservation Program (NDIIPP). Now that is a mouth full of an acronym, but this is a very cool thing. Two of our pro orgs took the initiative and acquired funding to do mind…

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