ASMP — American Society of Media Photographers

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Photo courtesy ASMP member Luke Copping

Be Prepared When the Phone Rings

By Strictly Business Blog

An extraordinary thing happened to me last Friday. A potential client called for a quote. My business, like many of yours, has been very slow for months and the call caught me off guard. It took me a few minutes to regroup and switch into business mode. My head was racing making sure I asked for all the details I needed to properly prepare the quote while simultaneously selling the value I could bring to…

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PLUS ÇA CHANGE…

By Strictly Business Blog

Things are changing so fast these days…or are they?  A couple of days ago, I realized that it’s now been 15 years since I started working with digital photography. In that time, the cameras have become smaller, more responsive and more affordable but other than that, they really haven’t changed much.  There are far more tools available to process RAW files but the steps (and corrections) required have stayed pretty stable.  Image editing apps have…

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Don’t Ignore This Book Review

By Strictly Business Blog

The second edition of Tom Reilly’s Value Added Selling: how to sell more profitably, confidently, and professionally by completing of value, not price(McGraw-Hill ISBN: 0-0714088-19, 256 pages) boasts 70-percent new content from the first edition.  I was given my copy by a fellow airline passenger who had finished it while on a flight we shared.  He said, “You won’t believe how valuable this information is.”  When I asked him if he was sure he wanted…

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ASMP Statement RE: Google Book Settlement

By Press ReleaseNo Comments

The recent proposed class action settlement between authors, publishers and Google is now subject to review by U.S. District Court for the Southern District of New York. ASMP (American Society of Media Photographers) has significant concerns about the terms of this proposed settlement, the process that led to it, and the potential impact of its terms. ASMP believes that the proposed settlement has far-reaching consequences for the work product and the livelihoods of its more…

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Everything You Do Is Marketing

By Strictly Business Blog

Continuing our week focused on marketing ideas for your business, Leslie Burns-Dell’Acqua shares her insights on tools beyond your website, portfolio and mailers. Enjoy this video (17 min) and share with us what you are doing to get noticed. (Editor’s note: This video has been withdrawn.)

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“Marketing Management is now Tribal Leadership” Seth Godin

By Strictly Business Blog

If you haven’t yet read TRIBES  – We need you to lead us by Seth Godin, today is the day to do just that, at 160 pages it is easily a weekend read. The basic tribe concept is that groups of people form  tribes around a person or an idea or a product to create change. For  a photographer this can lead to many opportunities, , but the one that stands out for me is…

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