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Behind the Lens: A Candid Look at Commercial Photography Assignments

ASMP New England - Behind the Lens 2021

ASMP New England - Behind the Lens 2021

ASMP New England is excited to announce our 4th “Behind the Lens” program. Professional photographers Adrianne Mathiowetz, Brian Kuhlmann and Inti St. Clair will take attendees through the details of one of their recent shoots. Final photographs from each project will be displayed along with behind-the-scenes images, lighting set ups, and documents, such as client correspondence, estimates, invoices, and more.

As much about business and marketing, as the technical and creative approach, Behind the Lens will show case these creatives’ promotion, estimating and planning decisions, as well as their amazing images. Join us by Zoom webinar on Thursday, May 13, at 7:00 pm ET for presentations by these three professionals followed by discussion and Q&A.

Special thanks to our Event Sponsor: Digital Silver Imaging .
Logo for Digital Silver Imaging 




Inti St. Clair


Inti St. ClairInti St. Clair (she/her) is an award-winning commercial lifestyle advertising photographer. She’s full of wanderlust and is constantly seeking connection with new people and their cultures. Her imagery is driven by moments that feel organic and she strives for visual narratives that are full of authenticity and emotion. Inti’s true-to-life imagery can be seen promoting national and global brands such as Microsoft, Kaiser Permanente, Chase and Arm & Hammer.

  • Ask her about sheep shearing.
  • Ask her about flying shotgun with the Blue Angels.
  • Ask her about swimming with sharks.
  • Ask her why her Boston Cream Pie is…infamous.


Adrianne Mathiowetz


Adrianne MathiowetzAdrianne Mathiowetz (she/her) is a Boston-based portrait and documentary photographer, and is a staff photojournalist for hyper-local news magazine Scout Somerville. She is a photo graduate of The Salt Institute of Documentary Studies, and her work has appeared in The New York TimesWired, Bust, The Guardian, Vice, The Boston GlobeFast Company, Forbes, the Star Tribune, on Buzzfeed and MN Original, and has been exhibited at the Inside Out Gallery, the Mpls Photo Center and The Soap Factory. Her series Useful Fictions was featured on Open Letters Monthly and “Becoming Mother” on Bait/Switch. Her extensive portrait work with authors is discussed in the February 2021 issue of The Believer.


  • Ask her about getting newborn portraits in a pandemic.
  • Ask her about David Sedaris.
  • Ask her about twenty four author portraits in twelve hours.
  • Ask her about hyper-local news.

Brian Kuhlmann


Brian KuhlmannBrian Kuhlmann (he/him) in his own words:

I didn’t go to school for photography. I didn’t study books about apertures and measurements of light. What taught me, and continues to teach me, is my obsession.  From that first, life-changing introduction back in 7thgrade, I’ve poured over magazines and made every time I hold a camera an opportunity to discover more.

Whatever I’m working on, whether a job or a personal project, I always challenge myself to take at least one photograph that’s unlike anything I’ve shot before. These, inevitably, are the images that people remember, that win the awards, that change and touch people’s hearts.

And ultimately, this is my reason to be. To capture moments in such a way that they speak to far more than a single instant framed in time. And are instead an experience. A garnering of the senses. An interaction that embodies a feeling that means the viewer is no longer the person they were before. A moment that transcends the mundane, and opens doorways to Connection.

Because I believe we’re privileged to be living in an era that demands unprecedented change. There’s never been a more potent time to reach through whatever it is that disconnects us—from ourselves, each other, the beings and creatures and the planet—and discover expansion.

  • Ask him about bikes in bubbles.
  • Ask him about transgender portraits.
  • Ask him about lightboxes for clients
  • Ask him about tree portraits.


Register below and a link to the webinar will be emailed to you the day of the event.



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David Leifer
(617) 953-7877