Loading Events

« All Events

  • This event has passed.

Strategy and Creation of Social Media Content

June 15, 2022 @ 6:30 pm - 8:30 pm

This event will bring together three unique industry perspectives and voices.

An ad agency, a social media manager and a content creator/ visual artist.

View Recorded event via Vimeo!

Date: Wednesday June 15 @ 6:30pm-8:30pm

Location: Zoom

Free to all: A HUGE Thanks goes to our ASMP-MSP annual sponsors!


These folks will share their experience individually and collectively as a group on what theyve learned from their experience working with a wide range of social media content mediums and applications.

Please join us for this engaging and value packed event.

We will exploring whats working, whats not working, whats trending, engagement strategies, whats landing the projects with creators, defining the value for the content, biggest success, most challenging issues and the solutions.

Each panelist will share their unique insights and then we will open up to Q&A / group conversation.


Event Host:

Mary Archambault
Vice President, ASMP-MSP


 The Panel:

Debbie (Norton) Christensen
VP | Creative Director at broad head

These days, food brands that use social media as their main channel of marketing are Debbie’s jam. In past days, she has spearheaded quite the array of compelling cross-platform client work. Back in the day, she started as an art director, working at each creative department level from there. Every day, she loves fostering the industry’s strong, compassionate up-and-coming creative minds.


Courtney Gifford (She/Her)
Digital Engagement and Loyalty Marketing Manager at Caribou Coffee

Courtney is an Integrated content marketing professional and lead digital project manager with over 7 years of media, digital and advertising experience. Skilled in Project Management, Digital Producing, Asset Management, Video and Photoshoot Production, Leadership, Integrated and Brand Marketing Marketing. Quick learner, creative problem solver and innovative leader.


Lacey Criswell (She/Her)
Director/Photographer at Hunt + Capture

Stories make us human. I believe motion and photography are powerful tools that allow us to tell our stories in transformative ways. My goal is to tell your narrative or brand story in a way that fosters connections and builds community.

Hi, I’m Lacey Criswell, a director and photographer. I’m also the founder of HUNT + CAPTURE, a collective of creatives that specializes in integrated content campaigns. Meaning we are a full service motion and photography team. I value collaboration and inclusivity. My method is to create environments where my subjects, talent, and clients are supported, allowing me to capture compelling and personal narratives.



June 15, 2022
6:30 pm - 8:30 pm
Event Category: