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Estimating Workshop v2.0

ASMP-MSP is excited to bring back the Estimating Workshop! We listened to your feedback from last year and have put together a workshop program that features multiple project types and more ways to participate!

Join us on Thursday, November 11 at 6:30pm CST for this interactive, virtual event.

This workshop is dedicated to the art of estimating commercial photography projects. The goal for this workshop is to learn by doing – to step through a common process with your colleagues to come up with creative solutions. Everyone will participate.

There will be multiple project types for this workshop to choose from:
– Studio Product
– Location Lifestyle
– Architecture/ Location Products

You will work with a team to estimate a hypothetical commercial photography project. We will cover everything from crew to equipment; props to talent; insurance to catering.


FREE for ASMP-MSP Members
$7.50 for non-member students
$10 for ASMP Members outside of MSP
$20 for non-members


6:30pm – Gather in our virtual meeting space on the Zoom platform. After a brief introduction to each project type, we will discuss some common elements for all estimates.

6:45pm – Break out into small Teams, based on the project type you choose. Teams will be led by working media professionals to guide the estimating process for each project type.

7:45pm – Rejoin the large group and present estimates. Each Team will select a representative to present the team estimate to the whole group. Experienced art buyers will be on hand to ask questions and critique the resulting estimates.

There will be homework! Before the workshop date, registered participants will receive copies of the creative briefs (and other resources) in order to be fully prepared to take part in the active discussion.


Registration is available via Eventbrite: https://estimating-workshop-v2-0.eventbrite.com

You will receive a Zoom link after you register. Please reach out with any questions – minnstpaul@asmp.org


(Please ignore the calendar buttons below👇 – Better to save the calendar invites from the zoom registration email!)



November 11, 2021
6:30 pm - 8:30 pm