Confirmed Reviewers for ASMP-MSP Portfolio Reviews; Thursday, October 30, 2025

Presented in partnership with Wonderful Machine.

This page will be updated periodically as reviewers are confirmed.

For more information about the 2025 ASMP-MSP Portfolio Reviews, and the registration process for the event, visit:

https://www.asmp.org/msp/event/asmp-msp-portfolio-reviews-2025/ 

Confirmed Reviewers:

Creative Director – Quality Bicycle Products
https://www.qbp.com/
@alongwaythere

I am an award-winning designer, a champion of strategic thinking, a curious learner always digging for insight, and the leader of a smart, high-functioning creative team. I have 14 years of design and creative direction in the bicycle industry, and 10 years of design and art direction experience in higher ed.

Interested in seeing human stories, outdoor recreation, business story-telling.

Associate Creative Director – MSPC
https://mspcagency.com/
@VisionsOfBret

As Associate Creative Director at MSPC, Bret Ryan tells visual stories. He collaborates daily with photographers, illustrators, videographers, copywriters, clients and internal design teams to determine the best way to effectively and creatively convey visual messages for various digital and print clients. He currently leads the small but mighty art team of 3 designers at MSPC.

His current client list includes UnitedHealthcare, 3M, and Delta Air Lines. Along the way, he’s received national and local recognition, including design awards by the Content Marketing Institute, Folio Awards, and The Content Council. Interested in seeing all work, especially video and print.

Owner/President, Carolyn Potts – Creative Consultant
https://cpotts.com
@pottsonline

Carolyn Potts, creative consultant, marketing coach, portfolio editor, seminar and workshop leader, is a former photo rep (35+ years), who works with photographers worldwide refocusing their marketing so that it’s as professional and compelling as their imagery. She provides portfolio edits, marketing strategies, and business systems that help photographers land the projects they both want and need.

Founded in 2004, her results-focused photography consulting practice is based on extensive industry knowledge gained from her long and successful career as a photo rep; a career that was fueled by her education in—and passion for—photography and design. She also spent three years in Silicon Valley where she discovered her “inner geek.” It’s that unique background that helps her clients understand the importance of having an online presence that provides a “user experience” that will engage their own ideal clients. She also helps photographers understand how to “think like a rep” and create business systems that lead to increased assignments.

She’s created over 10,000 portfolio edits/presentations for photographers. Those portfolio edits and marketing plans have garnered hundreds of thousands of dollars worth of assignments from ad agencies, design firms, corporations, and publishers across the globe.

Created back in “The Before Times” (i.e.,pre-pandmic), her popular Marketing and Mindfulness seminar helped photographers learn more about optimizing one’s critical “Inner Game” which is a key to overcoming the unique mental barriers that the social media marketplace presents to photographers (e.g., insecurity, procrastination, anxiety, and “imposter syndrome”). More recently, Carolyn has been helping her clients understand how the threats and opportunities of artificial intelligence will affect their particular photo niche.

She has also curated three fine art photography, hope-themed, fundraising exhibitions for the benefit of social service organizations.

Interested in seeing both Commercial and Fine Art work. Open to seeing motion and multimedia samples in addition to still photography.

Sr. Integrated Producer – Freelance
https://www.chrispetersproducer.com
@chris_tofer_p

As a Senior Integrated Producer with 20+ years of experience, my expertise lies in bringing groundbreaking creative ideas to life across various mediums such as video, photography, social content, interactive, non-traditional, radio and digital projects. I am a highly skilled problem solver, known for my responsiveness, reliability, and big picture thinking. I work closely with agency and client teams to ensure that the work produced is of the highest quality, delivered on time and within budget. I stay up-to-date with production trends and best practices, supporting creatives with ideation and production strategies. I negotiate contracts with production partners, manage all related vendor and talent paperwork, coordinate pre-production planning, manage digital assets, and oversee all aspects of production and post-production. I am committed to DEIB production initiatives and passionate about emerging technologies.

My client experience includes Target, Goodyear, Invisalign, US Bank, Land O’Lakes, Jackson Hole Tourism, Fendt Tractors, Caribou Coffee, Indian Motorcycles, Cub Cadet, 3M, Purina and Cenex. 

I work with emerging and established commercial photographers as a creative consultant and mentor. I also serve as an advisory board member for the Photography and Motion department at Minneapolis Community and Technical College.

Photo Consultant & Folio Editor / Founder & Co-Chair – Creative Asia Plus
https://christinaforce.net
@christina.force

Ex photo agent Christina Force is one of the best known photo consultants in the world, having mentored hundreds of photographers in the last decade. When reviewing folios she is known for helping photographers (re)gain clarity and direction, and she specialises in sharing her 30 years of experience working with ad industry creatives around the globe.

If you’re a lens-based image maker who wants help getting representation, or to reach the next level of your career, especially in the advertising world, you’ll need to check in with this reviewer. Christina is passionate about supporting photographers to make money whilst being authentic image makers, and you’ll leave feeling inspired and motivated to take the next steps.

She’s been a guest speaker and reviewer for Canon, ACMP (Australia), The New York Academy of Film, New York Photoplus, Palm Springs Photo Fest, ASMP (USA), and CA+ (Hong Kong and Singapore), and a juror for IPA, Art Directors Club, World Food Photography, Sienna, and many more. She’s also been interviewed on numerous podcasts, including Frames and Shotlist.

Executive Producer – Ripcord Content Studio & Rhino Studios
https://www.ripcordcontent.com/
@ripcordcontent @rhinostudiosmn @aspiringrhino

Conor Callahan has been working in the photography and video industry for almost his entire life. Producing projects all over the country and all over the world, Conor enjoys the fast pace and creative problem solving required to be successful in advertising and marketing. In his previous life, Conor was a photography rep for over a decade before starting Ripcord Content Studio and Rhino Studios.

Conor has had the pleasure of partnering with clients like General Mills, Formica Group, 3M, Back to Nature, adidas, Under Armour, Xcel Energy, Camp Chef, Kubota, Wolverine, Target, Best Buy, CITGO and many others.

Interested in seeing anything but fine art.

Senior Art Director
https://www.courtneymn.com/
@courtneymn

Courtney Nielsen is an Art Director with 15 years of experience hiring and collaborating with photographers across a wide range of specialties, such as event, bridal, lifestyle, sport, and food photography. My expertise lies in food and lifestyle photography, particularly within editorial and social media campaigns.

Throughout my career, I have partnered with prominent brands and organizations, including Cub Grocer, the Minnesota Twins, Minnesota Golfer, and community magazines such as Edina and Lake Minnetonka. With a strong eye for storytelling and brand cohesion, I bring a practical yet creative perspective to reviewing portfolios, helping photographers refine their work for commercial, editorial, and social platforms.

Interested in seeing all work!

Art Director/Graphic Designer – Swanson Design Co.
https://www.swansondesignco.com/

For the past 20+ years David has been designing, art directing and leading brand designs for some of the most well known and beloved brands and has worked with teams of all sizes.

David has created and partnered with Target, Converse, The Minnesota Twins, Umbro, Rhymesayers Entertainment, Lifetime Fitness, Hennepin Theater Trust, Costco,
Wells Fargo, Teravail, MSW, 45NRTH, Privé Revaux, Friend of a Friend, Clarvida, BI Worldwide and many others.

Interested in seeing all work!

Senior Content Producer – Dave Lewis Producer
http://davelewisproducer.com
@davelewisproducer

Embracing change, a desire to learn, collaboration, resourcefulness, flexibility, and a creative heart make the foundation from which I work. With 25+ years in advertising and marketing, my experiences include offering global expertise in producing content for various platforms like video/streaming services, social media, websites, and all print executions. I focus on what’s best for the creative while working with the team to solve problems and build relationships. Interested in seeing the work that moves your heart.

Owner / Rep / Executive Producer – RepHeads LLC
https://repheads.com
@repheads @denisehopkins7

Denise Hopkins launched RepHeads in 2002, transforming it from a photographers-only rep agency into a powerhouse full-service production team. Today, we represent a dynamic roster of videographers, photographers, stylists, producers, set designers, animators, and developers.

At RepHeads, creativity is fueled by collaboration. We believe vision drives the journey, and the strength of our team turns ideas into bold, modern work.

Our mission is simple: build careers as unique as the artists themselves while delivering unforgettable, impactful content. From striking imagery to food artistry and trend-setting styling, I’m inspired every day by the incredible talent I am fortunate to represent.

My specialty is in food, spirits, beverages, and lifestyle & product advertising, utilizing both photography and videography.

Creative Producer – Gina Hessburg LLC
www.ginahessburg.com
@blowinguprafael

I have extensive experience as an executive and content producer for agency and corporate clients, as well as a line producer for various commercial photographers and directors. Some clients hire me to art buy, some to produce, and some hire me for both roles. For my clients, from a cultivated network, I source and hire the appropriate vendors for creative projects, manage communication, the vendors, the budgets, and all other logistics, through execution and production.

While my job role is to support other creatives and help bring creative vision to life by bringing together all the moving parts, I am also creative. In my spare time, I make art and write to be a voice for patients and those who have invisible diseases and disabilities.

I am most interested in the work that others are excited to talk about. I like to hear what makes people tick. I also like to hear about projects that required special problem solving and how the creator got to the solution they did.

Integrated Producer / Creative Producer – Jo Wagner Productions / Art and Crew Collective
@accollective

Hi, I’ve been in this industry for over 30 years. I have worked at several ad agencies as well as in-house as an art buyer/creative producer for Life Time Fitness, Best Buy and Target — plus others. I spent many years as a freelance integrated producer, plus projects as a video producer.
I have worked on projects for clients as varied as Verizon, Purina, Target, Pandora and Marvin Windows to name a few and with local, national and international photographers.
I look forward to seeing what you’re working on — love still but can also do video!

Senior Producer – Treehouse Productions
https://www.treehousempls.com
@lynnyounglove

Lynn puts all the pieces together. She is a senior producer with ample experience in feature films, TV commercials, video and commercial photo shoots. Lynn has produced still and video shoots all over the world securing locations, crew and talent in places like Morocco and Chile. Need an actor who delivers an Oscar-nominated performance? She can cast that… Seriously, she’s done it. Interested in seeing creative work.

Director, Business Development – Roll Cut Studios
https://www.rollcutstudios.com/
@missyinchicago @rollcutstudios

Missy Myers is an attorney & business strategist. She started out as a Fortune 500 company lawyer, but spent most of her time admiring the cool projects in the marketing department. A photographer’s rep in Chicago brought her into the agency world, and introduced her to portfolios and the production process for Conceptual, Sports, Lifestyle and F&B photographers.

In 2021, she joined business partners Huge Galdones (Food Photography) and Mark Skala (Motion Direction) and opened Roll Cut Studios, an integrated production company specializing in Food and Beverage.

Roll Cut Studios clients include: Ferrara Candy, Farmer’s Fridge, Vokal, Buona Beef franchise, Purple Carrot & Duraflame. In 2024, the motion team won two Emmy awards for their Choose Chicago tourism/history/food series, The 77.

On Wednesday nights, she sings Portuguese sambas at Del Rio restaurant. Try the veal. It’s delicious.

Interested in seeing any. My background is Sports, Lifestyle, Conceptual and F&B

Mentor/Photographer – Meoli Out West
www.meolioutwest.com www.meolioutdoors.com
@rickmeoli

Here is an opportunity for me to tell you about myself and what my photography career has been like over the past thirty plus years, but I am going to keep it concise. In a nutshell, as you can see from my images on my website, I am an experienced photographer who has worked with some of the best creatives and clients all over the country.
Clients included were Anheuser-Busch, MillerCoors, Hills Science Diet, Iams, Eukanuba, Tyson Foods, and Coca-Cola US.

Interested in seeing product, food and beverage life style photography.

Lead Stylist, Creative Curation – Target Corporation / Sarah Coleman Style
https://sarahcolemanstyle.com
@cole_mann @sarahcolemanstyle

With nearly two decades in the photo and video industry, Sarah has built a career rooted in visual storytelling — blending prop styling, wardrobe, and art direction into her creative practice. Her foundation in fine art photography and digital graphic arts led her to explore the tactile side of image-making, where she found her stride in the commercial world.
After 17 years as a freelancer, Sarah joined Target Corporate as a Lead Stylist, where she continues to shape visual narratives. She’s expanded her role to include art direction, collaborating closely with AD teams to elevate creative concepts from styling to set.

Sarah’s creative curiosity never rests. She still returns to her first love — photography — often capturing personal work through the convenient lens of her phone. Her artistic impulses extend beyond the camera into painting, collage, jewelry-making, and other hands-on mediums that feed her visual language.

Her freelance portfolio includes work for brands and organizations such as Cenex, Alina, Stratasys, Modern Crafted, Walmart, Sam’s Club, Optum, Klement’s, Small Business Revolution, Minnesota Orchestra, Truvia, Andersen Windows, Blue Cross Blue Shield, Overstock, Aspen Dental, Hennepin County, United Healthcare, and Bulwark Uniforms.

Open to seeing all work.

Video | Motion | Photo Content Director – Epic Creative
https://www.epiccreative.com/
@scottrivera09

Scott is a creative and strategic Content Director with a passion for telling stories that educate, inspire, and connect communities. With over 20 years of experience spanning agency leadership, public broadcasting, and independent documentaries, he has built a career at the intersection of creativity and impact.

At EPIC Creative, where he has led video, photo, and motion content since 2007, Scott directs the design and execution of both studio and location shoots for companies in healthcare, outdoor equipment, and industrial manufacturing. The imagery and video his teams produce are used to elevate brands, promote products, showcase capabilities, and celebrate organizational culture. He thrives on balancing creative vision with strategic goals to guide projects from the first spark of an idea through final delivery.

Before moving into producing, Scott worked in Los Angeles as a set lighting technician on feature films, commercials, shorts, and music videos—an experience that gave him a strong technical foundation and an appreciation for the collaborative nature of production.
His independent documentary work includes Exact Change, which follows Milwaukee high school students on a transformative civil rights bus tour, and School Takeover: A Case Study in Compton, CA, which examines the impact of state intervention in local schools.

Across all stages of his career, Scott has built a reputation for blending creativity with strategy—delivering compelling content that not only informs but also engages audiences.

Open to seeing all work.

Creative Director – Traction Factory
https://tractionfactory.com/
@sjbarlament

A talented writer and creative director with a gift for turning rough ideas into concrete, effective solutions, S.J. has been working with ad agencies, design firms, and other organizations for almost 30 years.

Since 2016, he’s helped lead Traction Factory in Milwaukee, Wisconsin, to more than 100 combined Graphis Inc. awards (Platinum, Gold, and Silver) in their Advertising, Design, Photography, Branding, Poster, and Type Annuals in less than eight years — with the agency picking up the distinction of being named a Graphis Master along the way.

From 2000 to 2006, he spearheaded brand resuscitations for two flagship newspapers in Madison, Wisconsin — along with their shared website — while managing the marketing platforms of 28 other properties. In the early 2010s, he led a creative department of 30-plus in the development of targeted direct mail, outdoor, print, web, radio, and television for hospitals and hospital networks throughout the USA.

As a freelancer, he’s worked with such brands as American Family Insurance, Anchor Bank, Central Waters Brewing, Coca-Cola, Culver’s, Dasani, Duluth Trading Company, H&R Block, Harley-Davidson, Intercontinental Hotel Group, Kraft, Kwik Trip, Nestle, Powerade, Promega, Saris, Schneider National, Shopko, and the University of Wisconsin–Madison.

A critical thinker unafraid to tell it like it is, he lives for new ideas, strives for excellence, and excels at getting the best out of the people around him.

Open to seeing all work, but most interested in Advertising, Architecture, Fashion, Lifestyle, Portrait, Product, and Fine Art.

Founder / Creative Partner / Storyteller / Producer – TKSilver Productions LLC https://www.tksilverproductions.com/
@tksilverproductions @tksilver

In addition to being an exceptional leader and an Emmy-award winning producer, Tanya brings diverse expertise and extensive experience in commercial and film production, photography, marketing, branding, advertising, and product launches.

With proficiency across various mediums and platforms, she is a valuable creative partner—offering an innovative, knowledgeable, and resourceful team member that seamlessly adapts to any project. She can help shape and develop high-level concepts, ideas, stories, and strategy, while simultaneously coordinating project management’s intricate aspects. ​

Tanya leads collaboratively and compassionately. Her thinking is strategic. A keen observer, she acts decisively and precisely after carefully watching, looking, and listening. Even the most complicated situations are handled with humor and ease by her quick wit and ingenuity. ​

Tanya is also a mentor who believes in giving back to the creative community and creating pathways for diversity and inclusion. Her passion for the arts extends to advocacy as well. She has served on several boards supporting the arts in education, health care, and theater.

Open to seeing all work. Excited to hear about ideas and work that inspires your creativity, critical thinking, strategic planning and analytical skills.