Confirmed Reviewers for ASMP-MSP Portfolio Reviews; Thursday, March 20, 2025
This page will be updated periodically as reviewers are confirmed.
For more information about the 2025 ASMP-MSP Portfolio Reviews, and the registration process for the event, visit:
https://www.asmp.org/msp/event/asmp-msp-portfolio-reviews-2025/
Confirmed Reviewers:

Owner/President, Carolyn Potts – Creative Consultant
www.cpotts.com
@pottsonline
Carolyn Potts, creative consultant, marketing coach, portfolio editor, seminar and workshop leader, is a former photo rep (35+ years), who works with photographers worldwide refocusing their marketing so that it’s as professional and compelling as their imagery. She provides portfolio edits, marketing strategies, and business systems that help photographers land the projects they both want and need.
Founded in 2004, her results-focused photography consulting practice is based on extensive industry knowledge gained from her long and successful career as a photo rep; a career that was fueled by her education in—and passion for—photography and design. She also spent three years in Silicon Valley where she discovered her “inner geek.” It’s that unique background that helps her clients understand the importance of having an online presence that provides a “user experience” that will engage their own ideal clients. She also helps photographers understand how to “think like a rep” and create business systems that lead to increased assignments.
She’s created over 10,000 portfolio edits/presentations for photographers. Those portfolio edits and marketing plans have garnered hundreds of thousands of dollars worth of assignments from ad agencies, design firms, corporations, and publishers across the globe.
Created back in “The Before Times” (i.e.,pre-pandmic), her popular Marketing and Mindfulness seminar helped photographers learn more about optimizing one’s critical “Inner Game” which is a key to overcoming the unique mental barriers that the social media marketplace presents to photographers (e.g., insecurity, procrastination, anxiety, and “imposter syndrome”). More recently, Carolyn has been helping her clients understand how the threats and opportunities of artificial intelligence will affect their particular photo niche.
She has also curated three fine art photography, hope-themed, fundraising exhibitions for the benefit of social service organizations.
Interested in seeing both Commercial and Fine Art work. Open to seeing motion and multimedia samples in addition to still photography.

Founder & Co-Chair of Creative Asia Plus / Photo Consultant & Folio Editor
www.christinaforce.net
@christina.force
British-born Christina Force founded the first photo agency in New Zealand, launching photographers globally for over 17 years. Since becoming a photo consultant a decade ago, she has mentored hundreds of photographers and co-founded the only Asia-based review and education event, CA+, and a visual voice workshop, The Series Project.
She’s been a guest speaker and reviewer for Image Nation, AIPA (NZ), CATC Design School, Vivid, Canon, ACMP (Australia), The New York Academy of Film, New York Photoplus, Palm Springs Photo Fest, ASMP (USA), and CA+ (Hong Kong and Singapore). Force has been an IPA Lucie Foundation juror since 2011 and was a curator for the Women’s Work exhibition in Auckland in 2020.

Executive Creative Producer
www.ripcordcontent.com
@aspiringrhino
Producing, marketing and consulting services to local and national photography & advertising clients.
Specialties: Becoming more focused and efficient as the situation becomes more demanding.

Senior Integrated Producer: Production Coordinator
www.davelewisproducer.com
@IG
Embracing change, a desire to learn, collaboration, resourcefulness, flexibility, and a creative heart make the foundation from which I work. With 25+ years in advertising and marketing, my experiences offer global expertise in producing content for platforms, including video/streaming services, social media, websites, and all print executions. My goal is to focus on what’s best for the creative while working with the team to solve problems and build relationships.

VP | Group Creative Director
debbiechristensen.portfoliobox.net
@hi_debbiedesigns
Creative Director with a strong art direction background. I rock at branding, advertising, conceptual work and straight design. I truly love what I do and getting my teams to be engaged and as passionate as I am. Cross platform experience and a true passion for all of it.

Owner, ETC Creative – Creative Coach
thisisetccreative.com
@ericachadwick
Erica Chadwick’s purpose is to bring creativity and beauty into the world through partnerships.
Erica discovered a passion for photography at 14 when she took a high school elective class. Mesmerized by the magic of the darkroom and the slice of life that photography revealed, she went on to earn a Bachelor’s Degree with First Honors in Photography from Exeter School of Art and Design, in Exeter, England.
Shortly after graduating, she moved to Chicago and assisted photographers, managed studios and graduated into line production. These roles formed astute understanding of the complexities of each person’s contribution on a photographic or video-based assignment. Now, she works with top creators in the business, embracing a 360-degree understanding of creative execution and camera work, often times being asked to contribute to artistic direction, while overseeing production phases and realization of her client’s projects. She is sought after nationally as a business and creative coach to creators, with the goal of raising the bar in the industry.
Her company, ETC Creative, represents creative visionaries in photography and motion video. With offices in Chicago and New York, her artists collaborate with ad agencies, design firms and corporations directly to create solid branding. ETC CREATIVE’s resources are unparalleled, projects are accomplished on-target, within budget, and its success is measured on creativity, high-level performance, and trust.
Erica is also a Creative Coach, working alongside individuals as clients to bring their lives and work to new levels.

Executive Producer & Photo/Video Production Manager
www.henkeproductions.com
An accomplished producer and project manager with over 20 years of global experience in fashion, commercial photography and video, Erika manages and directs teams of talented photographers, videographers, stylists, hair & makeup and digital retouchers to generate work across all media. Growing up in the “make it happen, make it great” era of advertising, she sweats the details that often spell the difference between good and great. Savvy, driven, and resourceful—while maintaining calm under fire—Erika brings the kind of positive energy to problem solving that elevates a project beyond expectations. And at every step, she works to provide the best experience for clients, cast and crew. On time. On target. And within budget

Producer / Studio Manager
www.blueoxmpls.com/
@blueoxmpls

Business Development at Roll Cut Studios & Skalawag Productions
www.rollcutstudios.com
@missyinchicago
Missy is an agent and attorney, focusing on business growth, development & strategy. Her law career began as in house counsel at a Fortune 500 company, where she worked with the Board of Directors for almost a decade.
As an agent, she spent 5 years working for the legendary Marge Casey in Chicago, representing a global roster of content creators for advertising.
Along with her background in negotiations, Missy brings a Mary Poppins bag of creativity to the Roll Cut Studios. (That, plus 2 years of Renaissance Faire swordfighting make her a damn good problem solver.)

Founder, Schumann & Company | Agent | Consultant | Educator | Mentor
schumannco.com
@schumannandcompany
Schumann & Company specializes in the development of strategic marketing plans for commercial photographers/directors. Additional services include: photo editing for portfolios, websites, and web portals, portfolio sequencing and design, seminars and workshops for professional associations, colleges, and universities.