Confirmed Reviewers for ASMP-MSP Portfolio Reviews; Wednesday November 2, 2022

This page will be updated periodically as reviewers are confirmed. For more information about the 2022 ASMP-MSP Portfolio Reviews, and register for the event, visit:

Confirmed Reviewers:

Carolyn Potts

Carolyn Potts, creative consultant, marketing coach, portfolio editor, seminar and workshop leader, is a former photo rep (35+ years), who works with photographers worldwide refocusing their marketing so that it’s as professional and compelling as their imagery. She provides portfolio edits, marketing strategies, and business systems that help photographers land the projects they both want and need.

Founded in 2004, her results-focused photography consulting practice is based on extensive industry knowledge gained from her long and successful career as a photo rep; a career that was fueled by her education in—and passion for—photography and design. She also spent three years in Silicon Valley where she discovered her “inner geek.” It’s that unique background that helps her clients understand the importance of having an online presence that provides a “user experience” that will engage their own ideal clients. She also helps photographers understand how to “think like a rep” and create business systems that lead to increased assignments.

She’s created over 10,000 portfolio edits/presentations for photographers. Those portfolio edits and marketing plans have garnered hundreds of thousands of dollars worth of assignments from ad agencies, design firms, corporations, and publishers across the globe.

Created in 2017, her popular Marketing and Mindfulness seminar has helped photographers learn more about the critical “Inner Game” so as to gain the resources necessary to overcome the unique mental barriers that the social media marketplace presents to photographers (e.g., insecurity, procrastination, anxiety, and “imposter syndrome”).

Gina Hessburg

Freelance Art Producer since 2006.

I started off in the commercial photo industry as an assistant prep stylist in 2001 and eventually became a producer and an art buyer. My curiosity about the industry as a whole led from one opportunity to the next. I have been crew, agency side, corporate, and the client.
My goal is to continue to support a high-level of quality work that keeps projects coming to my photo community while supporting vendors to ensure that we sustain this industry and the people in it. I have a responsibility to the industry as a whole because I see my role as the bridge. As image makers we have a responsibility on how we reflect the world back to consumers. We get to play in active role on how people see themselves.
I am always excited to talk to photographers about their images, where they see themselves in this industry, and best business practices. When I am not planning photo shoots, I like to explore the world as much as I can and as a self-published author and a patient, I am currently working to advocate for those like me.

Chris Peters

Chris Peters is the Senior Art Producer at Colle McVoy, a full-service creative agency based in Minneapolis, where he has overseen art buying and production for over 20 years. As an integral part of the creative department, he’s helped transform Colle McVoy into a nationally recognized agency. Sourcing talent for a wide range of integrated still and motion campaigns, his client experience includes Target, Invisalign, Land O’Lakes, Jackson Hole Tourism, Indian Motorcycles, Cub Cadet, 3M, Purina and Cenex. Prior to joining Colle McVoy, he studied photography at the Minneapolis College of Art and Design, worked as a freelance photojournalist and was a production manager for a photography studio. His photography has won numerous awards and been featured in Communication Arts and the Graphis Advertising Annual. He also serves as an advisory board member for the Photography and Motion department at Minneapolis Community and Technical College.

Honore Brown

Senior Photo Editor at Wonderful Machine

Honore began her career as the manager for Max Vadukul Studio, where she maintained and archived photographs, coordinated photo shoots, and printed Vadukul’s portfolio for agency representation. She then moved to the New Yorker to take these skills to a higher level. While there, she took on an array of responsibilities, producing and commissioning photo shoots, managing the licensing rights of photos, as well as maintaining relationships with museums and galleries. Through working at Wonderful Machine and pursuing her own photography career, Honore has a palpable passion for the medium. But what she loves most about her work are the photographers and the relationships she gets to build with them. Honore is especially interested in seeing portraiture, personal projects, and story-driven work.

Amy Gawlik

Producer for Content

Amy consults with executives, creators, and creatives in the business of making an impact for brands. Having a diverse experience as a Producer for content as a Producer, Senior Producer, Executive Producer, and Head of Production, Amy’s specialty is collaboration to bring marketing and business building ideas to life from inception to launch. She has spearheaded productions across a spectrum of large-scale projects across the channels of
Broadcast/Digital/Social/Experiential/Reality/News/Scripted/Live Event and Photography. Throughout her extensive career Amy has developed strong relationships with clients, partners and creative leaders across the advertising spectrum.

Christina Force

British born Christina Force founded the first photo agency in New Zealand, launching photographers globally for over 17 years. Since becoming a photo consultant a decade ago she has mentored hundreds of photographers, and co-founded the only Asia based review and education event, CA+, and a visual voice workshop, The Series Project.

She’s been a guest speaker and reviewer for Image Nation, AIPA (NZ), CATC Design School, Vivid, Canon, ACMP (Australia), The New York Academy of Film, New York Photoplus, Palm Springs Photo Fest, ASMP (USA), and CA+ (Hong Kong and Singapore). Force has been an IPA Lucie Foundation juror since 2011, and was a curator for the Women’s Work exhibition in Auckland in 2020.

Interested in seeing stills and motion by any photographer that wants guidance on up-levelling and getting more work from the advertising world, in USA or internationally.

Linda Levy

Linda Levy has worked for years with photographers, illustrators and their agents, on
all aspects of their promotion and evolution. She believes deeply that when visual artists
tell stories about things they care about, they make better visuals. Better visuals serve
clients better. She has always been delighted and amazed at the ingenuity, generosity
and problem-solving skills of her clients, and strives constantly to connect them
effectively with the buyers and projects who need them.
Stephen Smith is an artist and graphic designer who seeks to bring the best of both worlds together. As a creative, Stephen seeks to reimagine the traditional in moving between mediums and disciplines. Stephen has had the opportunity to grow as a professional with a diverse portfolio of professional experiences in design ranging from financial institutions like Cincinnati’s own Fifth Third Bank, world renowned graphic design agency Pentagram, to now joining the design team at Gillette.

Photography is a special medium that allows the artist to capture moments in time, experiences, feelings, I love photography that is full of emotion and authentic representation.

Stephen Smith

Stephen Smith is an artist and graphic designer who seeks to bring the best of both worlds together. As a creative, Stephen seeks to reimagine the traditional in moving between mediums and disciplines. Stephen has had the opportunity to grow as a professional with a diverse portfolio of professional experiences in design ranging from financial institutions like Cincinnati’s own Fifth Third Bank, world renowned graphic design agency Pentagram, to now joining the design team at Gillette.

Photography is a special medium that allows the artist to capture moments in time, experiences, feelings, I love photography that is full of emotion and authentic representation.

Andi Pepin

Hi, I’m Andi, and I’m a Sr. Creative Producer at Target. My career in commercial photography started out as a retoucher and photo assistant at Rat Race Studios. From there I freelanced as an assistant, shot portraits on the side, as well as styling, and grew into producer roles at Best Buy. In my current role I manage the production through pre- and post-, and work closely with production companies to recommend talent to the creative team to best suit the project. I’m interested in seeing portfolios and websites of photographers working/looking to get into the commercial field, specifically studio work.

Keeley Dunn

Keeley is Producer / Studio Manager at Blue Ox MPLS, working primarily on food and product photography for Target, Post Cereals, Blu Dot, General Mills, Schwans, and Cargill. In a previous life, Keeley was an agency art producer and had the chance to meet and work with photographers from all over the country.

Michael Kraine

Global Design Director – Gillette Shave Care at Procter & Gamble

Michael Kraine is an American designer whose work has helped build several billion-dollar brands and in one particular instance, almost destroy one. (And lived to tell about it.) Driven by creation, scale, learning and mentorship, Kraine’s career spans over 30 years. He is currently Global Design Director for Gillette.

Debbie (Norton) Christensen

VP Group CD at broadhead

Creative Director with art director background focusing on branding, advertising, and social media.

Award-winning campaign work from B2B and B2C space. Mentoring younger creatives in the agency space is a favorite past time. Fun, bold impactful work is always my goal and love pushing the boundaries on every project hits my plate.

Jessica Zerby  (She/Her)

Producer | Girl Culture Films

Conor Callahan

Executive Producer at Ripcord Content Studio

Conor Callahan has been working in the photography and video industry for almost his entire life.  Producing projects all over the country and all over the world, Conor enjoys the fast pace and creative problem solving required to be successful in advertising and marketing.  In his previous life, Conor was a photography rep for over a decade before starting Ripcord Content Studio and Rhino Studios.  Conor has had the pleasure of partnering with clients like Formica Group, 3M, adidas, Under Armour, Xcel Energy, Camp Chef, Kubota, Wolverine, Target, Best Buy, CITGO and many others.

Jeana Hong Oh

Senior Art Buyer and Producer, @anthologyproductions

The business and production side of photography has always interested me since my college years at RISD and Brown. I love being an art buyer + producer; I get to meet and introduce photographers and videographers to my clients for whom I have spent the last 20+ years art buying, casting talent and producing fashion shoots both still and video in 9 countries. I have worked with over a hundred photographers and videographers including Brigitte Lacombe, Cliff Watts, Craig McDean, Jason Kim, Melodie McDaniel, Paul Jasmin and Patrick Demarchelier. I hope to use my extensive experience on the client, agency and freelancer ends to help photographers, photo assistants, digital techs, videographers and owners of photo/video businesses.

I have guest judged photography portfolio reviews and lead panels at ICP, PhotoPlus, Palm Springs Photo Festival (NYC and Palm Springs), Paris Photo, Photoville and Powerhouse Books. I have guest judged for PDN’s 30: Our Choice of New and Emerging Photographers to Watch and Unicef NextGen. Everyone who signs up for me can stay in contact for support on a future endeavor – for professional gratis, of course!

Mike Churchill

Executive Producer at General Mills

Mike is an award-winning, Executive Producer with a proven ability to bring great creative ideas to life. A creative production practitioner experienced in advertising as a part-time psychologist, project manager, and a placate. Mike brings over two decades of production experience producing for radio, news, films, commercials, and network sports/entertainment programming. Prior to joining General Mills as an agency Producer, he produced domestic and international broadcast commercials, digital campaigns, branded content, social, print projects, experiential, and applications. He has been fortunate to have partnered with creative and production teams that have been recognized and awarded by Cannes, Emmy, ADDYS, and other awards.

Bobbi Peacock

Stills & Motion Producer, Freelance Art Buyer, Fine Art Photography Rep

I have been owner and operator of my production company for the past 22 years producing commercial shoots for clients such as Target, Square, Speedo, Starkey and Invisalign to name just a few. I have also produced and shot six music videos which combines my passion of storytelling with music. My primary work is usually location, however, I love a good studio shoot. And, I love to travel – for work and fun – so combining them for work has been a dream!

From crews from five to over 60, I have produced some pretty amazing campaigns, ads, content, etc. and I continue to love my job.

For the past eight years, I have also worked as Freelance Art Buyer to various agencies in town and around the country. This position has allowed me to present several photographers/directors/dp’s that I’ve met and/or worked with through the years to the Art Buyers/Creative Directors, etc of some of Minneapolis’ top agencies, brands and clients. Prior to Commercial Production, I was Assistant Director of the Fahey/Klein Gallery in Los Angeles – well known as being one of the top fine art photography galleries in the world. Not only was I selling beautiful artwork but was working w/the top book publishers, in the world, curating imagery for over a dozen fine art photography books. I worked such talented photographers such as Herb Ritts, Peter Lindbergh, Albert Watson and Mary Ellen Mark, to name a very talented few! I love consulting with photographers on their work whether it be commercial, fine art or just personal. I love photography. And I am so grateful we can all be a part of this wonderful world of photography.

Liz Miller Gershfeld

Executive Art Producer

Liz Miller-Gershfeld grew up in Detroit, Michigan and moved to Chicago after graduating from Michigan State University with a degree in Journalism.

Shortly after moving to Chicago Liz got involved in the film community working in various aspects of production from PA to craft service, casting to talent wrangling and producing for a commercial director. Eventually she moved toward her passion which is photography and working with photographers which she has been doing for the past 23 years.

Liz has been producing award winning work for clients such as Jack Daniels, Woodford Reserve, Old Forester, Herradura, American Egg Board, Ocean Spray, Wrigley, Kerrygold, Canadian Club and others. 

Liz has been a panelist and speaker for the APA, ASMP, Geekfest NOLA, PDN, Komyoon and PhotoShelter. She has judged photo competitions for PDN, the APA, Archive Magazine and Columbia College’s Manifest Graduate competition. Liz has also curated for exhibits and auctions for charity.

Liz is a year-round bike commuter and lives in Chicago. 

When asked what inspires me most about my what I do, the answer is easy:

“True collaboration. There are certain ideas, which come along from time to time where every person who touches it has to breathe life into it. Every person has to share the vision for it’s coming to life and success, even against many odds. The energy of those, the creative vision itself, are the best moments.”