Off the Clock

Contributed by: Central Virginia

Description of program: A juried exhibition of members’ personal work. Members could submit up to 5 prints of their personal work for jurying by a panel comprised of a well known editorial photographer, an advertising Creative Director and a museum photography curator.

Exhibit was premiered with an catered opening at a gallery/studio to which the local creative community was invited, including ADs, ABs, graphic designers and people from the art community.

How many people were needed to produce the meeting, and what were their tasks?
Besides the board figuring out the logistics, there were 4 people to help the jurors and a couple in charge of lining up the caterers.

Describe the type of location needed for the meeting.
One of our members’ studios, which has a gallery in the front.

Break down the costs associated with putting on this type of meeting.
Approximately $2,500-3,000 to cover the jurying and the catering for the opening. Members who had work accepted into the show paid $114 per piece to cover the framing.

Describe the attendance and the fee structure used for this meeting.
The opening had 75-100 people attend. There was no fee.

It exposed our members work to the creatives in the area in a social non-sales way. The exhibit ran for a month and then moved to the Martin Agency gallery for a three-month run, where it received a great deal of attention from their creative staff. It will be moving to either a new gallery or agency in a different part of the state soon.

What was done to market or publicize the meeting?
Email invitation to our photo-buyer mailing list and a art patrons list we got from the curator.

Was this a public meeting or a chapter only meeting?

Is there anything else we should know about this meeting and why it was so successful?
The exhibit was originally conceived to travel to corporate galleries around the state and act as a fund raiser for the chapter from gallery fees, but when the timing was bad and when the bottom fell out of the economy the corporate sponsors dried up.