Experience Light

Contributed by: South Carolina

Description of program: A lighting seminar led by renowned commercial and fine art photographer Parish Kohanim. The presentation included a Live Photo Shoot on stage with Parish Kohanim. He had fashion models to photograph, and he described his creative process and approach with various lighting equipment, posing, and techniques. Parish pulled volunteers from the audience to assist him on the shoot. Then he gave a portfolio presentation, highlighting recent work complete with photo tips and inspiring stories.

How many people were needed to produce the meeting, and what were their tasks?
All the ASMP SC Board Members assisted with marketing and promoting the event via email, posters, and flyers, and ran the check-in booth and the event check-in desk on the day of the event.

  • Dave Wilder and Wayne Culpeper, ASMP board members, were chairs for the event.
  • Wayne Culpepper helped plan the event, set up all the participants for the live photo shoot, contacted upstate colleges to market the event, hung posters on their campuses, and sent press releases to local TV news media.
  • Dave Wilder updated ASMP website, created marketing materials, posters, set up EventBrite and Paypal, and contacted the SC Governor’s School to attend, and sent press releases to area newspapers about the event.
  • Fred Rollison, past ASMP board member, used his BMW connection to secure the BMW Zentrum as a venue.
  • Stephen Stinson, past ASMP president, contacted Spartanburg area colleges and hung posters around their campuses.
  • And much more help from other volunteers. It was a big group effort.

A number of vendors provided support:

  • Canon: sponsored the speaker (Canon Explorer of Light program)
  • Bron Imaging: David McRitchie provided lighting gear for the demo
  • Millie Lewis Modeling: President Barbara Corell provided 5 models
  • PPR Atlanta: David Chapman brought lighting gear and equipment
  • Maria Buchanan stylist: wardrobe, hair, and makeup
  • John Brooker/FishEye Studios: props, seamless, stands, and photo gear
  • Southern Bride: wedding gown, veil, bouquet and accessories

Describe the type of location needed for the meeting.
We used the BMW Zentrum Auditorium at the BMW Factory in Spartanburg, SC.

Break down the costs associated with putting on this type of meeting.
The costs were rather modest:

  • Canon covered the speaker’s fee and travel expenses. (Note: Canon requires 100 people in attendance to pay for the Canon ‘Explorer of Light’ speaker.)
  • We purchased 15 lunches ($12 each) through BMW Catering for ASMP board members who set up, the speaker, models, make-up/wardrobe stylist etc. BMW requires functions to use their catering services.
  • We used Eventbrite for registration. Eventbrite is free to set up and you pay only when charging for tickets. The handling charge is $0.99 plus 2.5% of ticket price. In our case, students were free and others were $15; it cost us $1.33 per paying attendee.

All of the other services and equipment for the live photo shoot (models, lighting, props, wardrobe, make-up, etc) were provided free of charge in exchange for the publicity of being involved in the event. Sponsors were listed on the ASMP SC website for the event and included in any promotional material for the event — both print and electronic.

Describe the attendance and the fee structure used for this meeting.
We set a record turnout for an ASMP/SC event with over 120 people! The attendance was free for students with valid ID, and $15 for everyone else.

What was done to market or publicize the meeting?
All the aforementioned tasks from question #2.

Was this a public meeting or a chapter only meeting?
This was a public meeting.

Is there anything else we should know about this meeting and why it was so successful?
We believe that this seminar was successful because it was interactive, appealed to a wide variety of audiences, and brought in many different parties (models, wardrobe, make-up, lighting manufacturers, students, etc.) Because of this it was easier to create a big buzz and draw a large crowd. We worked hard together and marketed early.