ASMP — American Society of Media Photographers

The Fashion Image by Thomas Werner

By January 26, 2018 January 22nd, 2019 ASMP Bookshelf, Member Spotlight, Strictly Business Blog

Thomas Werner, just released his new book, The Fashion Image.

Great fashion photographs and film, at their best, reflect and shape the era in which they are made. Whether you are a student or a working professional, building a career that aspires to this standard can be daunting. Beginning with a history of fashion photography, Thomas Werner offers advice on assembling your creative team, developing shoot concepts, and producing photographs and fashion film for editorial and advertising. Professional practice including self-promotion, social media, set etiquette, the business of fashion, and fashion in a global context are also discussed. The Fashion Image includes quotes from interviews with 44 working fashion photographers, magazine editors, stylists, producers, fashion designers, educators, and others. With close to 200 color photographs including images by Mario Sorrenti, Bruce Weber, Inez van Lamsweerde and Vinoodh Matadin, Richard Avedon, Ronald Traeger, Marcelo Cantu, Lukasz Wierzbowski, Jonathan Kambouris, Steven Brahms, Sasha Lubin, Myriam Santos, David Wang, and models such as Kate Moss and Giselle, The Fashion Image presents fashion photography at its best.

On February 1, Thomas will host legendary fashion photographer, Mario Sorrenti, in The Fashion Image: A Conversation with Mario Sorrenti at the New School to discuss his career and the changing business of fashion, publishing, and photography.

Thomas Werner, is an Editor at Large for IRK magazine, a Paris based fashion and culture magazine and website; and Assistant Professor, Parsons The New School for Design in New York. A former photography consultant for Reed Krakoff of Reed Krakoff and COACH, Thomas currently lectures internationally on Fashion, Photography, Education, Business, and the Art Market, as well as producing numerous international exhibitions and collaborative projects. He is a recurrent instructor at the United Nations Education First Summer School, and is presenting workshops on effective message development and visual communication on an international basis.

 

 

 

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