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What It Takes: Building a Creative Career

January 13, 2019 @ 9:00 am - 4:00 pm

Free – $10.00

Join ASMPLA and the Los Angeles Center of Photography (LACP) for an immersive business workshop to start the New Year  off on the right foot!

Barry Schwartz,  a photographer, educator, and member of the ASMP National Board is coming back by popular demand to offer this workshop to the Los Angeles photography community. The workshop lays out the steps to become a creative entrepreneur, from starting out to working professional. He will cover pricing and negotiating, contracts and invoices, copyright, insurance, and releases. Then there’s marketing: social media, blogs, websites, and how to find and reach clients. We’ll talk about technical issues like color management and digital workflow, all designed to speed your work, keep it safe, and keep you sane.

Soft skills, business knowledge, and technical skills are what creative entrepreneurs need to be successful. Every specialty has its own requirements, and we’ll break them down to four main types: commercial, editorial, retail, and fine art.

One of the important things we talk about is figuring how clients think: if you don’t know what they need, you can’t give them what they want.

Everyone who attends gets a dozen pages of resources, including links to free and paid software, useful blogs and websites, continuing learning, and business books and publications. You also get sample contracts and spreadsheets for taxes.

Attendance is free for ASMP & LACP members, $10 for non-members. RSVP required to reserve your spot. Coffee and a light lunch will be provided.



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January 13, 2019
9:00 am - 4:00 pm
Free – $10.00
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1515 Wilcox Ave, Los Angeles, CA 90028
1515 Wilcox Ave
Los Angeles, CA 90026 United States
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