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Workshop: Fine Art Photography – The Art Market, Galleries, Museums, and Alternative Ways to Market and Sell Your Work

October 20 @ 1:00 pm - 2:00 pm EDT

$325 – $450

Image: Thomas Werner

– Does success in the fine art photography world feel elusive?
– Wonder what makes a body of photographs salable?
Do you have a body of work that deserves to be exhibited?
– Would you like to know how galleries and museums work?
– Interested in insights into how galleries and museums select artists?
– Are you looking for alternatives to selling and exhibiting in traditional art galleries?

If so, then this workshop is for you. During this 5-week workshop you will learn the ins and outs of the fine art photography world and will walk through a series of steps that will help you develop, write, and pitch a successful book proposal!

Learn with Thomas Werner, International Curator and former owner of Thomas Werner Gallery in Manhattan’s Chelsea Art District, Author of an upcoming book on Fine Art Photography for Routledge/Taylor & Francis Publishing, New York Exhibiting artist, reviewed in The New Yorker Magazine, Author of the book The Fashion Image, Bloomsbury Publishing, London, Founder ascend(ed) Creative, www.ascendedcreative.com

During this workshop, you will receive first hand knowledge from a working professional with extensive experience in the field. Over the course of my career I have been lucky to have owned an art gallery in New York, been represented by galleries in New York and Los Angeles, taught at Parsons School of Design in New York, and curated exhibitions at museums and art spaces internationally. That experience will come together to provide insight into the fine art world and your career.

Each week I will walk you thorough a new aspect of the fine art world, and over the course of the workshop, we will work on developing a pathway for you to begin promoting and exhibiting your work! You do not need to have a project ready to exhibit in order to take this workshop. We can discuss the kind of images you are making and those that you would like to create as we define the best choices for you and your work! By the end of the workshop, you will have put together a plan with concrete steps on how to move forward with your fine art career!

The course is comprised of 5 meetings, two hours each.

Attendance will be capped at 15 participants to allow individual attention and time for Question and Answer each week.

Start Your Week Right! Classes will be held on Tuesday afternoons. Begin the week feeling accomplished and have goals to work on throughout the week.

Week 1

Meet the group. Understanding the fine art markets. Defining your goals.

Goals for Week 2: Begin to put together a body of work or choose an existing body of work.

Week 2

Gallery and Museum Teams. How and Why Galleries and Museums Select Artists. Clearly defining your audience.

Goals for Week 3:

Week 3

Marketing Your Work: Websites, Social Media, Promotional Packages, and More.

We will discuss when and how to promote your work, as well as the role of social media, web sites, email, print, press, and portfolios.

Goals for Week 4: Begin to put together a plan for promoting and marketing your fine art work.

Week 4

Alternatives to Exhibiting and Selling in Traditional Galleries.

Goals for Week 5: Put together a plan for the coming month incorporating what we have covered over the last four weeks.

Week 5

Review everyone’s plan for coming months, and the body or bodies of work they will be working with.


Fees: $325 for members, $450 for non-members.

Classes will be held on Zoom.

Tuesdays from 1-2:00 PM ET

Dates: Oct 20th, Oct 27th, Nov 3rd, Nov 10th, Nov 17th


Meet Your Instructor Thomas Werner

Thomas is the author of the book The Fashion Image for Bloomsbury Publishing, London, with a second book on fine art photography currently being written for Routledge Publishing. He is a co-founder of ascend(ed) Design, a boutique India centric educational organization focused on helping aspiring creatives achieve their goals. An Editor at Large for IRKmagazine, a Paris based fashion and culture magazine and web site, founder of Thomas Werner Projects Podcast, and past Photography Program Director at Parsons School of Design in New York, Thomas currently lectures internationally on the topics of photography, fashion, innovation, education, and contemporary professional practices, with a series of recent presentations and workshops in 6 cities across China. He is the former owner of Thomas Werner Gallery in Manhattan’s Chelsea Art District, and a former National Board member and New York Chapter President for the American Society of Media Photographers. Werner also lead a team developing a media and literacy web site and resource center in five languages, Spanish, French, Russian, Arabic and English for the United Nations Alliance of Civilizations/UNESCO. He has worked with the United States Department of State on cultural projects in Russia, and been a photography consultant for COACH and Rodale Publishing, among others. Thomas was a recurrent instructor at the United Nations Education First Summer School, and is now presenting workshops on effective message development and visual communication on an international basis.

Over the last 15 years his research has been Russia centric spending an average of 20 days a year there partnering with 32 cultural, educational, and governmental organizations to develop projects in 29 cities. The focus has been the introduction of contemporary education methodologies, and the development of creative cultures within the country. Russian partners have included; The State Hermitage Museum, the National Center of Contemporary Art, Perm Regional Government, The Moscow Biennale for Young Art, National Centre of Photography for the Russian Federation, The Central State Archive of Film, Photographic and Phonographic Documents, The Moscow Biennale, The Pro Arte Foundation, and others. He has curated exhibitions in the United States and abroad, including seven co-curated exhibitions at the State Hermitage Museum in Saint Petersburg, Russia. His private collection of Russian photographs and artifacts, have been exhibited internationally.


The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Member - Werner Workshop
$ 325.00
13 available
Non-Member - Werner Workshop
$ 450.00
15 available


October 20
1:00 pm - 2:00 pm EDT
$325 – $450