Working for Today: A Workshop to Keep You Moving Forward by AXS
October 19 @ 12:00 pm - 1:00 pm EDT$325 – $450
This multi day workshop is generously brought to us by Agency Access and their talented team of consultants.
In this workshop, we will cover how to establish your visual voice, define your target audience, and bring yourself to market during these times. It is important to point out that this workshop would be best suited for photographers, illustrators, or directors who already have an existing website.
Meeting Tuesdays 12 – 1pmET Dates: Oct 20th, Oct 27th, Nov 3rd, Nov 10th, Nov 17th
Total Workshop Max 15 people
Broken into 3 groups of 5
Each group will be run by a consultant
Workshop Layout by Week
In week 1, we will work on defining your vision and visual voice; what is your emotional & physical brand? We will also start to establish your positioning statement.
During week 2, we will select your marketing campaign imagery and craft time appropriate subject lines to gain the attention of creatives.
This week, we will focus on defining your target market and building a targeted list for your email promos and direct mail campaigns. We will also dive into the backend of Agency Access and build custom marketing lists and compile your list of dream clients.
As we enter our final week together, we will discuss the steps needed to bring your vision to market through email promotions and other channels. During this time we will also review the differences between custom designs versus a template for emails as well as how to utilize LinkedIn and Instagram to their fullest potential to help market yourself and your business.
About The Consultants
The Consultants of Agency Access is made up of Jennifer Kilberg, Lynn Kyle, and Karen D’Silva. Together we have worked in all areas of the industry as Photo Editors, Art Producers, Stock Agents, Artist Representatives, Trend Forecasters, Producers, and Photographers. Sitting 30,000 feet over the creative marketplace, we are creative marketing consultants connecting with photographers, illustrators, directors, and designers from all over the globe. This real industry experience gives us special insight and understanding of what buyers and clients are looking for. Together we work with clients to collaborate on portfolio development, marketing strategies, as well as visual brand evaluation. From seasoned professionals and new “it” content creators to emerging talent, we give you what you need to be relevant and get hired.
Visual Consultant and Strategist, Jennifer Kilberg is a city girl living in Georgia. Her sought after expertise has gained her a diverse international client base of photographers and illustrators of all styles and specialties. She approaches each client and project with passion, an intuitive understanding, an easy to work with no-nonsense attitude and a love for collaboration. Having the ability to relate to a client’s most essential needs through real-world experience is just one of the many qualities that Jennifer provides. With over two decades of experience in the business, she is a driving force in the creative community, consulting on portfolio development, branding, and marketing.
Karen D’Silva is one of today’s most influential creatives. She has made a career out of deciphering the commercial photography industry, starting in the stock world as an Editor, Art Director, and finally Creative Director for Photonica. Today, Karen brings her unique talents to Agency Access as a Consultant and lecturer.
Lynn brings a unique combination of agency and production experience to Agency Access. She’s intimately familiar with the business end of commercial photography and illustration and over the last two decades, has worked with high-profile artists as an Art Buyer, Producer, and Artist Rep at top firms including Leo Burnett Chicago.
Please email email@example.com with any questions.
!! Course information including online video links will be sent after registration closes !!