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ASMP WNY Presents Content Marketing with Cameron Sterling
February 16, 2021 @ 6:00 pm - 9:00 pm EST
Free – $15.00
Join Content Strategy Consultant Cameron Sterling to better understand how content strategy can grow your photography businesses.
On the mark current images for your market, a succinct edit, a client list, awards, and a dynamic bio are important, but not all you need to help your next ideal client hire you.
So how do you make the compelling brand and marketing messages your ideal client needs to see from you in 2021 to decide that you are the best choice for their problem?
Cameron will take you through the steps you need to achieve this by shaping your brand and marketing messages around three empathetic questions.
1. What can you do for them and are they instantly clear on the problems you solve for them internally and externally?
2. How does your offer make their bottom line better and their conscience clear?
3. How do they get this? How do you show them how your business works with theirs and what they need to do next to start the process?
A business that does not have clear and compelling answers to these questions are either ignored, seen as a commodity, deemed too risky, or of misunderstood value.
Register now to understand how content strategy will help your ideal client quickly understand that you are the best choice to solve their problem and hire you.
If you would like your website to be considered for a review during the webinar, please enter your website when you register or send an email to luke@lukecopping.com
About Cameron Sterling
Content Strategy Consultant
Cameron Sterling is a content strategy consultant who helps small businesses and creative professionals grow brand position, increase revenue, and build a rewarding business that is better for you and your clients.
With 15+ years of experience working with professional photographers in a wide range of markets, he understands the unique challenges and opportunities you have, and what a defined audience needs to see to engage with your business.
A few of his clients include ASMP members, Wonderful Machine, Richard Avedon, Hiro, Adobe Stock, Tiffany & Co., Harperʼs Bazaar, and SKI / Skiing magazines.
He earned a commercial photography BA at Brooks Institute of Photography in ‘04, a history BA from Kenyon College in ‘98, and studied advertising at the School of Visual Arts in the 2010’s.
For more information about Cameron www.cameronsterling.com
