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ASMP / NANPA Presents: Develop Your Business / A Day-Long In-Person Seminar
May 13 @ 9:00 am - 5:00 pm MST
Develop Your Business
A Day-Long Seminar from ASMP & NANPA
On Tuesday, May 13, 2025, you won’t want to miss the first-ever “Develop Your Business” day-long seminar brought to you by ASMP & NANPA. This all-day event brings together some of the top minds and speakers in the photo industry to discuss different facets of your business, and how you can succeed. Topics include editorial publishing, creating & marketing your photobook, establishing your business, “thinking like a lawyer”, and copyright infringement and settlements just to name a few!
This special event requires a separate ticket which can be purchased at the time of your Summit Registration or you can purchase a “Develop Your Business” single-day ticket by clicking HERE.
Speakers & Sessions Include:
Arizona Highways
Jeff Kida | 10:00am – 11:00am
Join Jeff Kida, Photo Editor for Arizona Highways, as he discusses the current editorial landscape for both emerging & established photographers, what he looks for when hiring and publishing photographers, and so much more.
The Role of a Photobook in Your Career
Mary Virginia Swanson | 11:00am – 12:30pm
Whether self-publishing a series of your photographs or collaborating with a publisher to produce a monograph, a marketing tool in print offers a strong first impression that can also serve as an impressive reminder of the value of your work.
In this richly illustrated presentation, author/advisor Mary Virginia Swanson will discuss the path to publication from hand-made or utilizing print-on-demand to working with a small press, and share physical examples of printed promotional pieces with the audience.
How to “Think Like a Lawyer” to Launch Your Business
Thomas Maddrey | 1:30pm – 3:00pm
One of the best skills you can learn to really take your photography business to the next level is how to “think like a lawyer”. This simple shift in your thinking will allow you to get set up right, deal with adversity, and embrace success — no matter what type of photography you do.
Join ASMP’s CEO (and photo / art attorney) Thomas Maddrey as he takes you through the five key elements of how to think like a lawyer and how to apply that to your career and life.
CopyWronged © – Case Stories of Wildly Successful Infringement Settlements
Wendy Shattil & Lisa C. Alvarez | 3:00pm – 4:00pm
We’ve all heard about registering photos to protect against copyright infringement, but most of us haven’t bothered to do it. Since copyright ownership is automatic, why we should even bother?
In this session, we’ll answer that question. We’ll bring to life the legal principles involved by weaving in compelling case studies of real-life infringements successfully pursued by NANPA members and others. These cases resulted in lucrative settlements simply because the images were registered in advance.
Today, more than ever, it pays to protect the intellectual property of the photos we create. And it’s never been easier. We hope this session will tempt you to reconsider the value of copyright registration and take a few minutes to register select images.
At any time, an image can end up in the wrong place at the right time, or even go viral and get scooped up by a company that should have known better than to use it without a license. But they do it because they don’t expect photographers to do anything about it.
We’ll show you what happens when photographers take time to protect their work and how those companies end up paying the consequences. And the photographers? They end up with significant rewards – sometimes as tangible as a new truck!
Legal Clinic LIVE!
Lisa C. Alvarez & Thomas Maddrey | 4:00pm – 4:45pm
Each Tuesday, Thomas Maddrey meets with ASMP & NANPA Members and discusses all manner of Legal & Business questions one on one! Now is your chance to have your questions answered live in this first-ever rapid-fire business presentation. You won’t want to miss this one!