Downloadable Recordings
2014/2015 Programs
Getting Paid: Compensation for Photographers in the 21st Century
Recorded on October 21, 2014
The biggest differentiator between the amateur and the professional is getting paid for your work. In today’s era of client consolidation, user-generated content and declining budgets, that line is quickly blurring. Join host Richard Kelly for a conversation with ASMP Executive Director Eugene Mopsik. Gene’s experiences advocating on behalf of professional photographers — in negotiations with major publishers, before Congressional Committees, and during hearings at the U.S. Copyright Office — have given him a unique understanding of the forces at play, the pressure points that remain in the marketplace, and what photographers can do to overcome them.
2013/2014 Programs
The Changing Role of the
Professional Photographer
Recorded on October 8, 2013
ASMP past President Richard Kelly moderates a discussion with Photo Center NW Executive Director Michelle Dunn Marsh, still & motion photographer Chris Winton-Stahle and Esquire Photo Director Michael Norseng on the most fundamental issues facing our changing industry. From the very language we use — what is a photograph and who creates them — to how professional photographers earn a living today, our distinguished panel examines the changing role of the professional photographer.
download the mp4
The New Photojournalism:
Revolutionaries Speak Out
Recorded on December 10, 2013
Join us for an exploration of the future of our industry through the lens of photojournalism and documentary photography. Host Richard Kelly and industry luminaries Stephen Mayes, Gerd Ludwigand José Azel examine new technologies, business models, and distribution platforms that could revolutionize how photographers reach audiences and monetize their work.
download the mp4
The Expansion of Fair Use
Recorded on April 29, 2014
In recent years, the Fair Use Doctrine has been used to successfully defend an ever broadening array of unauthorized uses. This expanded application of Fair Use is rapidly becoming the biggest threat to the continuing monetization of photography. Richard Kelly and IP attorney Nancy Wolff examine the creator’s perspective on this critical and controversial area of Copyright law.
download the mp4
Photography & Technology —
Preparing for Change
Taylor Davidson & Paul Melcher
Recorded on June 17, 2014
From capture to post-production to distribution and usage, digital technologies have disrupted every aspect of the photography industry. Host Richard Kelly brings two deeply embedded industry observers together to explore what’s coming next. As Director of kbs+ Ventures, the venture investment arm of mega-ad agency kbs+, Taylor Davidson keeps a close eye on innovations in marketing and advertising. Paul Melcher has held top leadership roles in market-changing photo tech companies. Join us for a conversation that will help you understand where our industry is going.
download the mp4
2015/2016 Programs
Ask Anything!
Heather Elder
Rep and creator of Notes from a Rep’s Journal
Recorded on September 16, 2015
Working with a rep, art buyer or producer; marketing and portfolio development; selling professional services; managing client expectations; resolving client conflicts, — these and other questions from live conversation with Heather Elder — one of the most knowledgeable and approachable industry experts around.
Password:ASMPask
Find Your Style
John Keatley
Advertising & Celebrity Photographer
Recorded October 28, 2015
Join John Keatley to discuss one of his passions: how to find your style and voice so you can set yourself apart from the masses and truly thrive in this industry.
Password:ASMPstyle
21st Century Copyright & You
Tom Kennedy
ASMP Executive Director
Recorded November 18, 2015
ASMP Executive Director Tom Kennedy gives a solid understanding of what’s at play and how you can contribute to the advocacy process to ensure that you’ll be able to earn a living in this new era of copyright.
Password:ASMPreform
Successful Promotion with Mail & eMail
Angee Murray and Andrea Maurio
Agency Access consultants
Recorded on December 9, 2015
Agency Access consultants Angee Murray and Andrea Maurio offer an insider’s glimpse of both the commercial and editorial markets, covering everything from finding the right prospects for your list and mastering the intricacies of both email and direct mail to figuring out what to show, when to send and how to showcase both motion and still projects.
Password:ASMPpromote
You’ve Been Infringed, Now What?
Bruce Bellingham & Peter McCall
IP Attorneys, Spector, Gadon and Rosen, P.C.
Live session January 27, 2016
1:00 – 2:00 pm easternEvery day, hundreds of photographers experience the frustration and heartbreak of seeing their work used without their permission – and without compensation. IP Attorneys Bruce Bellingham and Peter McCall of Spector, Gadon and Rosen, P.C.and Scott Burroughs of Doniger / Burroughs will outline the remedies currently available to photographers whose work has been infringed and help you protect your work and your livelihood by providing best practices you should follow to maximize your chances of a successful resolution.
mp4 download will be available soon
2014/2015 Programs
Photoshop/Lightroom Tips & Tricks
Julieanne Kost
Evangelist, Adobe Systems
Recorded on September 17, 2014
Adobe Evangelist Julieanne Kost shares her favorite Photoshop® and Lightroom® tips and tricks! Take your skills to the next level.
download the mp4
You Got the Call, Now What?
Cristopher Lapp
Recorded on October 15, 2014
Acclaimed fashion photographer Cristopher Lapp walks you through how he developed the budget for a recent large-scale fashion shoot, breaking down every step from the questions he asked the client to the final presentation of his estimate. Join us for tips, tricks and insights that will help you land your next big job.
download the mp4
Vision + U = Success
Jennifer Kilberg & Amanda Sosa Stone
Agency Access
Recorded on November 12, 2014
Today’s market demands that photographers understand their visual voice and communicate it clearly. Respected Agency Access consultants Jennifer Kilberg and Amanda Sosa Stone show you what a vision-based portfolio/online gallery looks like and how to develop your own cohesive body of work.
download the mp4
Designing Your Photography Career
Judy Herrmann
Recorded on December 10, 2014
Photographers today have to be as innovative in how they think about their careers as they are in their creative work. Whether you’re inventing or reinventing your photography business, the tools, insights and strategies Judy Herrmann shares will help you take your career from where you are right now to where you want it to go.
download the mp4
Building Your Motion Team
Rhea Anna
Recorded on January 14, 2015
We all know motion is a collaborative sport, but how do you take all those moving parts and turn them into a well-oiled machine? Celebrated lifestyle photographer/director Rhea Anna uses her own work as a springboard to illustrate how to build your team, assign and manage roles and responsibilities, and inspire your collaborators to give you their very best. Along the way, she shares tips on sussing out your clients’ unspoken needs and providing an outstanding experience they’ll want to repeat.
download the mp4
What’s Working in Social Media Today?
Rosh Sillars
Recorded on February 18, 2015
Social Media can help you build an engaged audience of dedicated clients and evangelists, or it can be an enormous time suck that takes you nowhere. Rosh Sillars, who literally wrote the bookon social media for photographers, talks about what’s changed, what’s the same and how to make social media work for you.
download the mp4
Using CGI to Grow Your Business
Walt Jones
Recorded on March 18, 2015
Today, many types of photography are increasingly relying on CGI (Computer Generated Imagery) to bring new creative freedoms and realize cost efficiencies. Award-winning photographer and CGI producer/designer Walt Jones walks you through what CGI can (and can’t) do for your imagery and creative process while discussing how these incredible tools can open doors to new business. Whether you’re looking to provide new creative options to your existing clients or attract new business from untapped regions of your market, you’ll get the tools you need to take your imagery to the next level.
download the mp4
From Personal Project to Platform: The Story Behind Fearless Genius
Doug Menuez
Recorded on April 22, 2015
For 15 years, Award-winning documentary photographer Doug Menuez was given exclusive behind-the-scenes access to document Steve Jobs and the greatest innovators of the digital revolution as they invented the technology that changed our world. Doug shares images from Fearless Genius: The Digital Revolution in Silicon Valley 1985-2000while discussing his vision, strategies, experiences and challenges working with sponsors and partners to turn his eyewitness story into a cross-media platform, which includes a documentary, TV series, web destination, traveling exhibits and education programs to inspire the next generation of innovators.
download the mp4
Estimating with Confidence
Lynn Kyle
Recorded on May 27, 2015
An experienced Art Buyer and Producer, Lynn Kyle will help you understand how to ask the right questions, come up with the right numbers and build lasting relationships as you navigate the maze of pricing and estimating.
Password:ASMPestimate
2013/2014 Programs
Leverage Your Content
Deb Pang Davis
Faculty, Syracuse University Newhouse School
Recorded on September 11, 2013
A detailed discussion packed with visual examples demonstrating how photographers can use apps, e-books and other new technologies to repackage existing content into effective marketing tools.
download the mp4
Facebook for Photographers
Mari Smith
Social Media Marketing Expert
Recorded on October 2, 2013
Facebook strategies, tools and tips from one of the top social media marketing experts in the world.
download the mp4
DIY PR 101
Amy Flurry
Recipe for Press, recipeforpress.com
Recorded on November 6, 2013
A conversation on Do-It-Yourself PR — learn how to make your story irresistible to editors, bloggers and writers and grow your business by generating buzz for yourself and your clients.
Password:ASMPpr101
Social Media Risks & Rewards
Peter Krogh & Richard Kelly
Recorded on December 18, 2013
90 minutes
An important conversation about Social Media Terms of Use, new tools and technologies that can minimize your risks and maximize your rewards and best practices for participating in Social Media. Includes extended Q&A.
download the mp4
Self-Publish Your Photography Book
Jason Gardner
Creator & Publisher, A Flower in the Mouth
Recorded on January 8, 2014
Based on his own experiences, Jason Gardner provides a candid overview of the countless decisions and actions necessary to design, crowd-fund, print and distribute your photography book.
download the mp4
The Art of the Estimate
Kat Dalager
3e The Lifetime Agency
Recorded on February 19, 2014
90 minutes
Veteran Art Producer Kat Dalager offers in-depth insights from a buyer’s perspective on what makes or breaks an estimate. Includes a point by point review of real estimates and treatments plus extensive Q&A.
download the mp4
Your Creative Vision
Sean Kernan
Recorded on March 12, 2014
In a world where everyone has a camera, still and motion photographers have to offer clients something they can’t do themselves. Nurturing your creativity and your unique vision is a vital part of building a viable creative business today. For over 20 years, Sean Kernan has been studying and teaching creativity. Our conversation focuses on how to foster your creativity, develop your unique vision and help your clients buy into the value of truly creative work.
download the mp4
Marketing the One True You
Colleen Wainwright
communicatrix.com
Recorded on April 23, 2014
In an increasingly crowded marketplace, standing out and attracting the right audience are harder than ever. Marketing maven Colleen Wainwright has long noted that the most effective marketing is less about yelling and selling, and more about “the truth of you translated into the language of them.” Join us as we discuss how to recognize and communicate the truth of you in your marketing efforts so you can reach and connect with the right audience for your work.
download the mp4
You’ve Won the Job. Now What?
Kat Dalager
3e The Lifetime Agency
Recorded on May 21, 2014
Following on the heels of her acclaimed Art of the Estimate webinar, Kat Dalager returns to discuss the paperwork you’ll need after you’ve won the job. From Invoices and Purchase Orders to Advances and Collections, Kat offers real-world advice, tips and tools to help you get paid promptly and come across as the true professional you are. Our extended live Q&A will include opportunities to dive deeper into estimating & negotiating questions as well.
download the mp4
Your Cohesive Vision
Tom Kennedy
kennedymultimedia.net
Recorded on June 25, 2014
Professional photographers live and die by their portfolios — that small collection of hand-picked images that convince the buyer to reach out … or move on. A clearly articulated, cohesive vision gives clients confidence in your ability to do the job. As the former Director of Photography for National Geographic and Managing Editor for Multimedia at the Washington Post, Tom Kennedy understands visual storytelling like no one else. Tom joins host Judy Herrmann for a conversation that will help you understand the needs of photo editors and how to develop a powerful and visually consistent body of work.
download the mp4
2012/2013 Programs
Mary Virginia Swanson
Consultant, Educator, Author
Recorded November 7, 2012
Packed with visual examples, this program will help you develop a cohesive vision and identify a broad range of markets for your creative work.
download the mp4
Sarah Fix
VP Creative, Blend Images
Recorded December 12, 2012
A visually rich presentation illustrating how changes in supply and demand, creative needs, and distribution platforms are affecting the stock industry and how to make licensing your stock images profitable.
download the mp4
Jeff Sedlik
Co-Founder & CEO, PLUS Coalition — Picture Licensing Universal System
Recorded January 23, 2013
Learn about the tools PLUS provides to help you negotiate terms effectively, craft legally sound licenses, and keep your work and your contact information connected.
download the mp4
Michael Bilbrey
Sr. Production Consultant, Leo Burnett USA
Recorded March 27, 2013
Insights from the 9th largest ad agency in the world on photographers’ self-promotion and how you can effectively communicate your vision, showcase your professionalism and address the intangibles that go into the hiring decision.
Password:ASMPselfpromotion
Frank Meo
The Photo Closer
Recorded April 24, 2013
Learn how to shift the all-important Creative Call when clients call for an estimate, away from price and towards value, and win the job without being the lowest bidder.
download the mp4
Danielle Currier and Larry Volk
NoPlasticSleeves.com
Recorded May 29, 2013
A visual demonstration of how to evaluate, edit, and sequence your work and develop a distinctive brand identity across all of your promotional materials to attract the clients you want.
download the mp4
Frederick Van Johnson
Host of This Week in Photo (TWiP)
Recorded June 26, 2013
Advice and tools that will help you use social media to grow your photography business and keep your social media presence going when your business gets busy.
download the mp4