In honor of ASMP’S 75th anniversary and focus on Strictly Business, two of the photo industry’s power women have come together to educate and inspire you. Past ASMP Chair and director of photography at Buck The Cubicle, Jenna Close, and veteran visual marketing consultant, author and international lecturer, Selina Maitreya.
Saturday will be a high value, day-long event that is as informational as it is inspirational. Selina will be available for private review portfolios on Sunday, when up to four photographers will have the opportunity to work directly with Selina for 2 hours each in a mentoring session.
Steps to Success
Selina clearly instructs photographers and provides us with specific sales and marketing steps to take in order to develop a successful business. Attendees will participate in a 2 hour keynote driven visual program that clearly explains the consistent steps taken by photographers who’ve been very successful in marketing their work and growing a business that meets their creative, financial and professional goals. Through the two case studies shown, the audience is able to see the actual sales and marketing tools, and the results each photographer has achieved. Those attending will learn how each marketing tool supports the total program and will be able to see where they need to put their own time, attention and finances in order to build a business that will succeed for them!
Licensing, Pricing and Professional Business Practices
Jenna will share examples from her own work in photography and motion to discuss the challenges, and offer real world solutions in regards to :
Jenna will begin by discussing Copyright, giving a brief history of how it came to exist, the positive and negative aspects of the copyright system today, and the current initiative to create a more reasonable system for pursuing infringements, also known as The CASE Act.
The project rate pricing system will be discussed and attendees will walk away from the program with a roadmap for better business practices as well as resources to further their success as a small business owner.
There will be a one-hour Q&A with both Jenna and Selina, and attendees will have the opportunity to ask the presenters any questions that (may) still remain.
(Optional) Sunday: Private Portfolio Consultations
Selina will hold 1-on-1 portfolio consultations. These 2-hour intensive sessions must be booked in advance. Saturday attendees may book their private session with a ⅓ discount. Details to book your session will be forthcoming.
Read more about Selina and Jenna’s experience at https://www.asmp.org/strictlybusiness2020/dallas-photography-business-seminar/.
“Early Bird” discounts available if purchased before 2/15/2020. Tickets available at the door only if space permits.