ASMP — American Society of Media Photographers

What We Learned This Week: Getty Is Now Licensing Photos from Inside Video Games

By July 10, 2020 July 13th, 2020 Current News

Screenshot of article posted at ProPhotoDaily

Cross-posted from Pro Photo Daily
[by David Schonauer]

Sports photography isn’t what it used to be.

That’s to be expected, considering the lack of sports this pandemic summer. But there are still job opportunities: This week we learned that Getty Images is partnering with the creators of the video game Gran Turismo to market in-game photography from “world-class motorsports photographers.” Getty recently announced that it is the “exclusive photo agency of Gran Turismo’s global lineup of eSport events.”

The goal, noted PetaPixel, is to “[bridge] the gap between the real and the virtual worlds,” and provide agencies, brands and the media with “content to engage the eSports audience.”

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