Image: Nick Nacca
Editor’s Note: Tracy + David are ASMP Professional Members and part of The Group in Los Angeles.
Cross-posted from aPhotoEditor
[by Heidi Volpe]
Heidi: Why did you choose to form this?
The Group: It has become harder and harder for individual photographers to secure a book showing at advertising agencies. We’ve banded together a diverse group of photographers in order to efficiently meet with agencies where solo shooters might have more difficulty securing a show. Art producers and creatives have very limited time, so this is a way to meet several artists at once.
Does one of you act as the agent or is it a shared responsibility?
There is no agent. Each of us are independent photographers and we work together to build name recognition for the group, and to prepare for and plan our group showings. We do have a coordinator that does our outreach, books our showings and acts as the point person for agency communications. We don’t book jobs through the group or have a point person working in an agent’s capacity of estimating, negotiating, or marketing any of us individually – that’s up to each of us separately.