ASMP — American Society of Media Photographers

The Most Popular Gear Rented In 2017

Cross-posted from SLR Lounge

[by Kishore Sawh]

The future of photography equipment usage is up for debate. There are those who seem to think phone cameras will get so good they’ll completely upend the ILC market, and then there are those who think modular, platform sharing type cameras will be the thing.

That all sounds a bit grim, if we’re honest; a bit boring. We like trying new things, enjoying the quirks and character of pieces of kit, and then ragging on the quirks and character of others. We’d wager that many of you have the same idea, and hence camera gear rentals serve both as a practical resource to get gear you need but don’t own, and to try that which maybe you want to.

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