100 megapixels, 15 FPS, and 600ws of power won’t do a damn thing to make your subject feel better. Let’s face it, photography is gear centric and it’s a problem you may not even be aware of. I’m not talking about GAS (gear acquisition syndrome). I’m talking about being so focused on gear that we totally ignore the human being on the other side of our camera. Photographers get so caught up in the numbers and technical data speak that very rarely do we think about being in front of the camera and the vulnerability that comes with it.
Our subjects can be clients, friends, family, models or random people. The common thread is that they may have fears and insecurities about their self-image (whether it’s real or made up). Our job as photographers is to set them at ease, be aware of possible insecurities, and pay attention to body language for cues.