Jennifer Davick Uses Innovative Tech to Collaborate Real-time on Virtual Productions

by | Nov 23, 2020 | Current News, Strictly Business Blog

Image: Jennifer Davick

Cross-posted from Notes From A Rep’s Journal.  [By Heather Elder]  “She recently finished a still photography campaign for the Publix Supermarket, shot during COVID. We were interested in hearing about the role technology played in this virtual shoot.”

“Communication is more necessary than ever. Normally, we would all stand at the monitor and review an image together — pointing at the changes needed. Unfortunately, not being in person makes it very difficult to describe in words the small tweaks that might be required for a still life photo of food. During COVID, we figured out that using Zoom on an iPad while streaming with clients allows us to draw on the screen. Now we can circle areas that need to be changed. For example… please move that steak an inch to the left.” 

Jennifer Davick Uses Innovative Tech to Collaborate Real-time on Virtual Productions

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