ASMP — American Society of Media Photographers

Inclusive Photo in Ad at Popular Store Makes for Magical Moment

By February 25, 2020 Current News

Screenshot of article posted on FstoppersCross-posted from Fstoppers
[by Michael B. Stuart]

A story and a wonderful photo of a young boy seeing an inclusive ad featuring a model with a wheelchair has gone viral, bringing awareness and deserved recognition.

A young boy named Oliver was at Target with his mom when he noticed an ad that looked a little different than what he was used to seeing. The boy in the ad had a wheelchair just like him and was happy and smiling on a huge, brightly lit display. Oliver was in awe.

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