ASMP — American Society of Media Photographers

How To Write An End-Of-Year Post People Want To Read

By December 3, 2018Current News

Cross-posted from Psychology for Photographers
[by Jenika]

Confession: When I see “Best Nine” posts on Instagram, where photographers stick nine highlight photos in a single square, I admire them – but then my marketing mind winces a bit.

It’s not that I don’t want to see beautiful photos. (I do. FLOOD me with beauty, people. I need it.)

What I don’t love is when that’s all a business owner puts up for the summary of their year.

Think of every post you make (social media or blog post) as sending a single line message.

If you could sum up each thing you post in one line, what would it be?

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