ASMP — American Society of Media Photographers

Gucci Journey’s To Rome For New Campaign

By October 2, 2017 October 9th, 2017 Current News, Member Spotlight
Gucci Cruise Campaign photograph © Mick Rock

Image © Mick Rock

Cross-posted from DA MAN Magazine

When it comes to fashion campaigns Gucci’s creative director, Alessandro Michele has been dishing out some of the most colorfully creative concepts so far. From a 60’s inspired disco party for its pre-fall campaign to the most recent sci-fi inspired fall campaign, and for the brand’s latest cruise 2018 campaign Michele takes a more raw approach. Featuring images portraying the flamboyant style of Rome’s eccentric residents set in a number of everyday settings from Roman apartments to local parks. To keep with the Italian theme of campaign the models featured are all true blue Italian artists.

The new campaign dubbed ‘Roman Rhapsody’ seems to once again tap an era of when technicolor was first introduced, giving the images a very raw appeal. Working with British photographer Mick Rock, a man best known for capturing images of rock legends such as David Bowie, Blondie, The Ramones, Joan Jett, and Queen, it is quite clear why the resulting images are reminiscent of images you would find in a Rolling Stone magazine from the 70s.

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