Are you inviting your customers into your brand’s story? Is your offer aligned with their needs and compelling them to act? What does this mean and why is this important to your audience?
In this lecture-style workshop, Brand Consultant Cameron Sterling will dive into effective ways to use visual, written, and design strategy as a guide that shapes your brand and grows your business.
Photography businesses without a clear and compelling message around their images are easily seen as a commodity, too risky to work with, or of misunderstood value.
Better understand how to use visuals, words, and an overall content strategy that helps your ideal clients or customers quickly see that you are the best choice to solve their problem and take the next step they need.
Cameron Sterling is a Connecticut based Brand Consultant who specializes in image and content strategy for photographers and businesses. Cameron has worked with photographers of all levels and businesses who use photography since 1999, including Richard Avedon, Hiro, ASMP CT members, Adobe Stock, Wonderful Machine, Tiffany & Co., Harper’s Bazaar, and SKI / Skiing magazines. Prior to this Cameron earned a commercial photography BA at Brooks Institute of Photography, a history BA from Kenyon College, and studied advertising at the School of Visual Arts.
CALL FOR ENTRY: If you would like your website to be considered for a critique during the presentation, please email email@example.com after you register for the program. Anyone selected for a critique will be notified ahead of the event.
6:00-6:30 Arrival / social
7:45-8:30 Website review on projector