Demystifying the Estimate with Bryan Sheffield of Wonderful Machine

Do you ever get overwhelmed with creating estimates for your potential photography jobs? Do you put it off to the last minute and then leave out important items and end up kicking yourself later? Or do you avoid the big jobs altogether thinking you won’t estimate the “right” price?

ASMP CT has partnered with Bryan Sheffield, a photographer and Senior Producer with Wonderful Machine (an Art production Agency) to bring you a presentation that will break down the photography estimate process and help to bring you clarity and confidence.

Bryan will present his recommendations for estimate structure, and overall presentation as well as discuss different licensing scenarios and how to responsibly determine fees when the client might not provide a budget… which is unfortunately quite often.

Bryan will then live review up to 3 attendees estimates.

We will look at a few photographer’s recent estimates (whether in process, awarded or not) and make suggestions on:

  • Pricing for creative/licensing fee structure.
  • How to bill appropriately for your pre and post-production time.
  • How to handle all of your pass through expenses such as, crew, locations, casting/talent, travel, and meals.
  • Make suggestions for your line items, including accurate descriptions and costs. Register now and submit an estimate for the opportunity to have Bryan review it with you Live! *We will work with you to omit any sensitive information on the estimate you submit.

  • When: April 5, 2022 Time: 7:00 – 9:00 PM on ZOOM

    • About Bryan Sheffield: Bryan was raised in the Northern NJ suburbs of NYC, since then he has lived in 4 other states and visited all 50 of ’em. Bryan received a BFA in photography from The School of the Museum of Fine Arts, Boston. Throughout Bryan’s career, his love for creative planning of detailed productions has led him to concept, plan, and execute photography for publications, brands, and agencies all over the world. On the weekends Bryan can be found exploring forests, rivers, & mountains along-side his theatre executive wife, their 2 children, and family dogs Bobby “Big Legs”, and Hank “Henry” Sheffield